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vor 2 Wochen
We are seeking a Senior Marketing Insights Strategist to lead our Germany Brand Campaigns, working closely with our cross-functional teams to drive growth and innovation.
As a key member of our Global Consumer Insights team, you will be responsible for developing and executing insights-driven strategies to inform campaign development, measurement, and optimization. Your expertise will help us better understand the German consumer and identify opportunities to inspire creative development and drive business results.
Key Responsibilities- Lead end-to-end brand campaign insight work for the German market across Parts & Auto, C2C, and other full-funnel campaigns.
- Identify relevant insights about the German consumer and culture to inform creative briefs and campaign strategies.
- Cull and analyze data from existing research to inform campaign recommendations.
- Brief agency partners on creative direction and develop compelling storylines to illuminate opportunities and threats.
- Foster positive relationships with global cross-functional business partners to understand their challenges and priorities.
- 7+ years of experience in a Consumer Insights role, with a focus on marketing campaign insights and measurement.
- Strong background in campaign development research, advertising pre-testing, campaign in-market measurement, and media measurement research.
- A love for infusing German cultural insight into full-funnel marketing.
- Fluency in English and German.
- Empathetic approach that allows you to build strong intuition based on deep consumer understanding.
- Collaborative approach that enables effective communication with Marketing and ad agency partners.
- Demonstrable work experience in Consumer Insights with a focus on marketing campaign insights and measurement.
- Expertise in campaign development research, advertising pre-testing, campaign in-market measurement, and media measurement research.
- Positive can-do attitude, flexibility, and resilience in fast-paced environments.
- Able to work effectively in a global organization and communicate complex insights to stakeholders.
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