Senior Campaign Insights Manager for German Market Expansion
vor 2 Wochen
eBay is a global ecommerce leader changing the way people shop and sell. Our platform empowers millions of buyers and sellers across 190 markets worldwide.
We're committed to innovation and reinventing ecommerce for enthusiasts. Our customers guide us, authenticity thrives, and everyone can bring their unique selves to work every day.
Join our team of passionate thinkers and innovators who help connect people and build communities for economic opportunity. We're looking for strategic problem solvers to drive growth and represent consumer voices.
The Senior Insights Manager will lead Germany Brand Campaign Insights and join our Marketing Insights team. This role reports to the Head of Global Campaign Insights and is based in Dreilinden.
Key Responsibilities- Lead end-to-end brand campaign insight work for the German market across Parts & Auto, C2C, and other full-funnel campaigns.
- Identify relevant insights about the German consumer and culture to inspire creative development. Collaborate with the Brand team on creative briefs and campaign strategies.
- Research guides creative development, campaign measurement, and media optimization.
- Analyze data from existing research to inform campaign recommendations.
- Build compelling storylines that illuminate opportunities and threats to creative and media planning.
- 7+ years of experience in Consumer Insights with a focus on marketing campaign insights and measurement.
- Strong background in campaign development research, advertising pre-testing, campaign in-market measurement, and media measurement research.
- A positive attitude with flexibility, understanding tight timelines, and adapting to changing plans or timelines.
- A love for infusing German cultural insight into full-funnel marketing. German native speaker or fluent in English preferred.
- Empathetic ability to build strong intuition based on deep consumer understanding.
- Collaborative approach working across a global organization to build a plan, gain alignment, and implement it.
This role requires presenting laterally and to Sr leaders both in-market and globally.
Estimated Salary: $120,000 - $150,000 per yeareBay is an equal opportunity employer. All qualified applicants receive consideration without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.
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