Senior Manager of Campaign Insights

vor 1 Tag


Kleinmachnow, Brandenburg, Deutschland eBay Vollzeit
About the Role

We’re looking for a seasoned Senior Manager of Campaign Insights to lead our Germany Brand Campaign Insights and join our Marketing Insights team. This individual will report to the Head of Global Campaign Insights and be based out of Dreilinden.

Key Responsibilities
  • Develop and execute end-to-end brand campaign insight work for the German market across Parts & Auto, C2C, and other full-funnel campaigns.
  • Conduct research to identify relevant insights about the German consumer and German culture, inspiring creative development and collaborating with the Brand team on creative briefs and campaign strategies within the market.
  • Lead research that guides creative development, campaign measurement, and media optimization, analyzing data from existing research to inform campaign recommendations.
  • Build compelling, insightful storylines that illuminate opportunities and threats to creative and media planning.
  • Build strong relationships with cross-functional business partners and agency partners to understand their challenges and priorities, define insight roadmaps, and drive actions through insight delivery.
Requirements
  • 7+ years of experience in a Consumer Insights role, with a focus on marketing campaign insights and measurement.
  • Strong background in campaign development research, advertising pre-testing, campaign in-market measurement, and media measurement research.
  • Positive attitude, flexible, and adaptable, with a strong understanding of the fast-paced nature of the role and the ability to implement research alongside other team members.
  • Fluency in German and English, with a love for infusing German cultural insight into full-funnel marketing.
  • Empathetic and able to build strong intuition based on deep consumer understanding.
  • Collaborative approach, with excellent collaboration skills and experience presenting to Sr leaders in a global capacity.


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