Strategic Media Director
vor 3 Wochen
Procter & Gamble is seeking a highly skilled Senior Media Manager - Digital Media to lead our digital media efforts and drive business results. As a key member of our media team, you will be responsible for developing and executing comprehensive media strategies across digital channels, including social media, search, email, and mobile.
Key Responsibilities
Media Strategy Development: Create and implement media plans that align with business objectives and drive ROI. Conduct market research and analyze data to stay up-to-date on industry trends and best practices.
Team Leadership: Lead and mentor a team of digital media planners and buyers to ensure they have the skills and knowledge needed to succeed in their roles.
Media Buying and Planning: Work closely with internal stakeholders to develop and implement media buying strategies that meet business objectives. Negotiate with media vendors to secure the best possible rates and terms.
Data Analysis: Analyze data to measure the effectiveness of media campaigns and identify areas for improvement. Use data to inform future media strategy and optimize existing campaigns.
Qualifications
Education: Bachelor's degree in Marketing, Communications, or related field. Master's degree preferred.
Experience: Minimum 5 years of experience in digital media planning and buying, with a strong background in data analysis and media strategy development.
Skills: Strong analytical and problem-solving skills. Excellent communication and leadership skills. Proficient in media planning and buying tools, such as Google AdWords and Facebook Ads Manager.
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