Head of Performance Marketing Lead

vor 4 Wochen


Berlin, Berlin, Deutschland Primal State Performance GmbH Vollzeit
About Glow25

Glow25 is a dynamic, fast-growing Beauty & Well Aging company from Berlin. Our mission is to create glow moments and empower our customers to unlock their full beauty and potential.

We're a remote-first team, currently spread across Germany, and prioritize building strong connections with each other while making sure to enjoy our work.

We're on the lookout for empathetic, smart, resilient, and values-driven colleagues to join us. We have big plans, and we want you to bring your best self, your knowledge, and your unique personality to help us achieve them.

Key Responsibilities

As Head of Performance Marketing, you will lead a dynamic team to drive customer acquisition and optimize ROI across key channels like Google (Search, Shopping, YouTube), Meta (Facebook/Instagram), and native ads.

You'll lead direct-response campaigns, manage budgets, and help expand into new international markets. Collaborating with cross-functional teams, you will leverage data-driven insights to fine-tune audience targeting and innovate marketing approaches for sustained growth.

Requirements

You are fluent in English (C1) and German (B2).

You bring over 5 years of experience in performance marketing, with a proven ability to drive growth and hit targets for D2C brands and international markets.

You are skilled in managing PPC campaigns across key digital platforms.

You possess a deep understanding of SEO best practices and have hands-on experience with conversion rate optimization (CRO) tools and techniques.

You are proficient in data analytics and can translate insights into actionable strategies that drive measurable results.

You have excellent leadership skills, with the ability to inspire, motivate, and manage a diverse team.

You excel in managing multiple priorities in a fast-paced environment, ensuring timely delivery and high-quality outcomes.

You have excellent communication and interpersonal skills, and can collaborate effectively with cross-functional teams to achieve common goals.

What We Offer

Flexible working hours and time tracking.

Unlimited access to the latest courses on tech, business, leadership, and mental/physical well-being through your Udemy account.

Top-notch equipment rented through Grover and conveniently delivered to your home.

A generous 40% discount on our entire range in the shop.

30 days of vacation + the option to take up to 10 days of unpaid leave – because sometimes you just need a little break.

Company health insurance that covers additional services worth up to €600 per year (e.g., vision aids, dental cleanings, etc.).

Glow Card: With your prepaid credit card, you can shop at selected providers in your area. Each month, you'll receive €50, giving you an annual bonus of €600

After passing your probation period, we offer a company pension plan with an annual contribution of at least €600. And here's the best part: if you contribute to the plan yourself, we'll add an extra 20% on top.

We don't want to brag, but we think our Kununu score speaks for itself. We love that our employees are so happy with us, and we believe that's worth sharing

Join Our Team

We're a diverse and inclusive team, and we welcome applications from all qualified candidates. We believe that a diverse range of perspectives and experiences makes a team stronger – and the stronger our team is, the better we can fulfill our mission of helping people bring more energy into their daily lives.



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