Head of Performance Marketing Specialist

vor 4 Wochen


Berlin, Berlin, Deutschland Primal State Performance GmbH Vollzeit
About the Role

We are seeking a highly skilled Head of Performance Marketing to lead our dynamic team and drive customer acquisition and optimization across key channels.

As a key member of our leadership team, you will be responsible for developing and executing marketing strategies that align with our business objectives, while uncovering new growth opportunities and optimizing resource allocation.

You will lead direct-response campaigns, manage budgets, and help expand into new international markets. Collaborating with cross-functional teams, you will leverage data-driven insights to fine-tune audience targeting and innovate marketing approaches for sustained growth.

Key Responsibilities
  • Team Leadership & Strategy: Guide and mentor the performance marketing team, cultivating a culture of excellence and ongoing improvement.
  • Channel & Campaign Management: Manage key performance channels such as Google Ads, Meta (Facebook/Instagram), and others, leading the strategy, implementation, and optimization of PPC campaigns.
  • Data-Driven Optimization: Leverage data analytics to monitor, evaluate, and enhance campaign performance, tracking key KPIs and drawing insights from market trends and competitor analysis.
  • Collaboration: Work closely with cross-functional teams—product, sales, and creative—to ensure that all marketing activities are aligned with broader company objectives.
Requirements
  • Fluency in English (C1) and German (B2).
  • Over 5 years of experience in performance marketing, with a proven ability to drive growth and hit targets for D2C brands and international markets.
  • Skilled in managing PPC campaigns across key digital platforms.
  • Deep understanding of SEO best practices and hands-on experience with conversion rate optimization (CRO) tools and techniques.
  • Proficient in data analytics and able to translate insights into actionable strategies that drive measurable results.
  • Excellent leadership skills, with the ability to inspire, motivate, and manage a diverse team.
  • Ability to manage multiple priorities in a fast-paced environment, ensuring timely delivery and high-quality outcomes.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
What We Offer
  • Flexible working hours and time tracking.
  • Unlimited access to the latest courses on tech, business, leadership, and mental/physical well-being through your Udemy account.
  • Top-notch equipment rented through Grover and conveniently delivered to your home.
  • A generous 40% discount on our entire range in the shop.
  • 30 days of vacation + the option to take up to 10 days of unpaid leave.
  • Company health insurance that covers additional services worth up to €600 per year.
  • Glow Card: With your prepaid credit card, you can shop at selected providers in your area, receiving €50 per month and an annual bonus of €600.
  • After passing your probation period, we offer a company pension plan with an annual contribution of at least €600, plus an extra 20% on top if you contribute yourself.


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