Head of Brand Development

vor 2 Monaten

Berlin, Berlin, Deutschland Trade Republic Vollzeit

About the Role

As a key member of the Trade Republic team, you will be responsible for leading the development and execution of the company's brand strategy. This includes setting the vision for, building, and leading a best-in-class brand function, including the management, direction, and oversight of all key brand roles and disciplines.

Key Responsibilities

  • Lead all brand topics across all markets and channels at Trade Republic
  • Set the vision for, build, and lead, a best-in-class brand function, including the management, direction, and oversight of all key brand roles and disciplines
  • Lead the development and execution of extensive brand strategies that align with the company's overall business objectives and drive brand awareness and customer loyalty
  • Provide strategic guidance and thought leadership on brand-related projects, collaborating with cross-functional teams, including product, marketing, design, and executive leadership
  • Oversee the creation and management of brand guidelines, including brand tone of voice, visual identity, and brand personality to ensure consistency across all touchpoints
  • Foster a culture of innovation and improvement within your team, encouraging high-performance and creative thinking
  • Partner with internal stakeholders and oversee brand campaigns and initiatives, ensuring they are aligned with the overall strategy

Requirements

  • Proven strategic and executional brand building experience in a senior-level position with at least 8 years of experience, preferably in tech or high growth environments
  • Strategic thinker with a creative mindset and the ability to translate complex business objectives into brand strategies
  • Exceptional communication and presentation skills, with the ability to influence and engage stakeholders at all levels of the organization
  • Excellent project management skills with the ability to manage multiple teams
  • Deeply analytical expertise with a structured, KPI and metric-driven approach to problem solving
  • Strong leader, coach, and manager, with a proven track record in attracting, recruiting, managing, and developing outstanding talent
  • Proficiency in English, German beneficial

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