Head of Brand Strategy

Vor 4 Tagen


Berlin, Berlin, Deutschland Trade Republic Vollzeit
About the Role

We are seeking a highly skilled and experienced Head of Brand to join our team at Trade Republic. As a key member of our leadership team, you will be responsible for developing and executing our brand strategy, driving brand awareness and customer loyalty, and fostering a culture of innovation and improvement within your team.

Key Responsibilities
  • Lead the development and execution of our brand strategy, aligning with our overall business objectives
  • Provide strategic guidance and thought leadership on brand-related projects, collaborating with cross-functional teams
  • Oversee the creation and management of brand guidelines, including brand tone of voice, visual identity, and brand personality
  • Foster a culture of innovation and improvement within your team, encouraging high-performance and creative thinking
  • Partner with internal stakeholders and oversee brand campaigns and initiatives, ensuring they are aligned with the overall strategy
Requirements
  • Proven strategic and executional brand building experience in a senior-level position, preferably in tech or high growth environments
  • Strategic thinker with a creative mindset and the ability to translate complex business objectives into brand strategies
  • Exceptional communication and presentation skills, with the ability to influence and engage stakeholders at all levels of the organization
  • Excellent project management skills with the ability to manage multiple teams
  • Deeply analytical expertise with a structured, KPI and metric-driven approach to problem solving
  • Strong leader, coach, and manager, with a proven track record in attracting, recruiting, managing, and developing outstanding talent
  • Proficiency in English, German beneficial

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