Head of Brand Strategy

vor 3 Wochen


Berlin, Berlin, Deutschland Trade Republic Vollzeit
About Trade Republic

At Trade Republic, we're on a mission to democratize wealth. With over one million customers, we're one of the largest savings platforms in Europe, holding over €6 billion on our platform.

Our Team

We're a team of exceptional, caring, and passionate colleagues who strive to make Trade Republic a great environment to do the best work of your life. We're looking for a talented individual to join our Marketing Team and help shape our brand.

Job Description

We're seeking a Head of Brand to lead and oversee the development and execution of our brand strategy. As a key executive, you'll work closely with senior leaders and collaborate with departments across Trade Republic.

Key Responsibilities
  • Lead all Brand topics across all markets and channels at Trade Republic
  • Set the vision for, build, and lead, a best-in-class brand function, including the management, direction, and oversight of all key brand roles and disciplines
  • Lead the development and execution of extensive brand strategies that align with the company's overall business objectives and drive brand awareness and customer loyalty
  • Provide strategic guidance and thought leadership on brand-related projects, collaborating with cross-functional teams, including product, marketing, design, and executive leadership
  • Oversee the creation and management of brand guidelines, including brand tone of voice, visual identity, and brand personality to ensure consistency across all touchpoints
  • Foster a culture of innovation and improvement within your team, encouraging high-performance and creative thinking
  • Partner with internal stakeholders and oversee brand campaigns and initiatives, ensuring they are aligned with the overall strategy
Requirements
  • Proven strategic and executional brand building experience in a senior-level position with at least 8 years of experience, preferably in tech or high growth environments
  • Strategic thinker with a creative mindset and the ability to translate complex business objectives into brand strategies
  • Exceptional communication and presentation skills, with the ability to influence and engage stakeholders at all levels of the organization
  • Excellent project management skills with the ability to manage multiple teams
  • Deeply analytical expertise with a structured, KPI and metric-driven approach to problem solving
  • Strong leader, coach, and manager, with a proven track record in attracting, recruiting, managing, and developing outstanding talent
  • Proficiency in English, German beneficial


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