Lehrauftrag "Integrated Brand Communication in a Digitalized World"

vor 1 Woche


Munich, Bayern, Deutschland Munich Business School Vollzeit
Dozent/in für Integrated Brand Communication in a Digitalized World

Die Munich Business School (MBS) sucht zum Sommersemester 2025 eine*n freiberufliche*n Dozent*in für die Lehrveranstaltung "Integrated Brand Communication in a Digitalized World" im Rahmen unseres Master-Programms International Marketing and Brand Management.

Inhalte des Moduls
  • Digital Brand Communication (z.B. Digital Transformation von Marken, Value Media & Advertising)
  • Digital Advertising (z.B. Omnichannel-Strategie)
  • Digital Audiences (z.B. User Journey, Media Planning, Data Privacy)
  • Digital/Programmatische Werbung und Datenökosystem (z.B. Adtech, Data Sovereignity)

Eigene Schwerpunkte können im Rahmen der Lernziele des Kurses eingebracht werden.

Ihre Aufgaben
  • Selbstständiges Vorbereiten der Lehrveranstaltungen auf der Basis der gegebenen Lernziele
  • Vermitteln wissenschaftlich fundierter Kenntnisse mit hohem Praxisbezug
  • Erstellen und Korrigieren von Prüfungsleistungen
  • Individuelle Betreuung der Studierenden
Ihre Qualifikation
  • Abgeschlossenes Hochschulstudium (Master oder Promotion) in einem relevanten Fachgebiet
  • Mehrjährige einschlägige Berufserfahrung
  • Hoher Qualitätsanspruch sowie die systematische Verbindung von Theorie und Praxis
  • Interkulturelle Kompetenz und die Fähigkeit, in einem internationalen Umfeld zu lehren und zu arbeiten
  • Lehrerfahrung an Hochschulen, bevorzugt in einem internationalen Umfeld, ist von Vorteil
  • Sehr gute Englischkenntnisse (Unterrichtssprache ist Englisch)
Wir bieten
  • Ein internationales Umfeld mit flachen Hierarchien und kurzen Entscheidungswegen
  • Ein interessantes und abwechslungsreiches Aufgabengebiet mit hoher Eigenverantwortung und viel Gestaltungsspielraum
  • Eine kollegiale Atmosphäre in einem engagierten Team von Dozierenden und Verwaltungsmitarbeitern
  • Flexible Stundenplanung

Wenn Sie sich für diese Herausforderung interessieren, freuen wir uns auf Ihre aussagekräftige Online-Bewerbung mit Anschreiben und Lebenslauf zu Händen der Studiengangsleiterin International Marketing and Brand Management Professor Dr. Sophie Hieke.

Bewerben Sie sich online

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