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Brand Communications Manager
vor 2 Monaten
Become a pivotal member of our Marketing Team at The LEGO Group
Are you prepared to drive substantial growth for our brand on a global scale and embrace a new opportunity? Leverage your brand marketing expertise to help us fulfill our vision of inspiring and cultivating the builders of tomorrow.
Core Responsibilities
- Craft and execute engaging narratives and campaign strategies specifically designed for the Central European market (Germany, Austria, Switzerland)
- Formulate and implement detailed local marketing initiatives that align with both business unit and regional objectives, focusing on targeted themes
- Effectively manage influencer marketing campaigns and strategies
- Collaborate with internal teams and external partners to balance consumer demand with shopper conversion
- Analyze theme performance and foster marketing innovation through a thorough examination of channels and touchpoints
- Work in conjunction with audience teams and the LEGO Masterbrand to ensure alignment on portfolio narratives and essential deliverables
Your Contribution
As part of our Marketing Team, you will collaborate with skilled marketers to translate global strategies into actionable local marketing plans for Germany, Austria, and Switzerland. Your contributions will play a crucial role in inspiring the builders of tomorrow by managing a comprehensive marketing toolkit and engaging with various teams and partners.
Essential Qualifications
- Significant experience in Brand/Product Management, Communications, or related disciplines
- Demonstrated success in creating integrated marketing strategies
- Strong foundation in planning and executing (digital) media strategies
- Expertise in influencer marketing and business management
- Proven business insight, strategic thinking, and a strong drive for results
- Exceptional communication, networking, and language proficiency (English & German)
- Family Care Leave - Enhanced paid leave options for significant life events
- Insurance Coverage - Comprehensive life and disability insurance
- Wellness Programs - Access to initiatives promoting personal well-being
- Employee Discounts - Generous discounts on LEGO products
- Performance Bonuses - Reward schemes for achieving goals
- Work Environment - Flexible hybrid work policy with primary location discussed during recruitment
