Brand Communications Specialist

vor 1 Monat

Munich, Bayern, Deutschland Campari Deutschland GmbH Vollzeit

MISSION

The Brand PR & Advocacy Manager will translate core brands into a meaningful, ownable narrative, leveraging PR and digital storytelling to drive national reach and local cultural relevance.

The role involves embedding brands into culture through credible storytelling, amplifying this through targeted communication to strengthen the Brands' message and increase consumer engagement and brand community building. Additionally, this position will drive corporate PR and employer branding initiatives, contributing to the strengthening of the local corporate reputation.

KEY RESPONSIBILITIES AND ACTIVITIES

Brand PR

  • Develop and deploy a meaningful and culturally relevant PR strategy to increase our brands' online presence
  • Leverage paid and earned media to boost brand awareness through unpaid channels, press, broadcasts, cooperations, media partners, KOLs, influencers, and celebrities

Brand Advocacy

  • Engage with influencers and support the development of native content and its amplification
  • Identify and leverage Ambassador/Influencer Integration as well as collaboration partners

Local Corporate PR

  • Drive corporate PR topics with local press and support in managing crisis in close collaboration with corporate com's team
  • Build Brand Protection, creating a positive image for the Group and the local subsidiaries, supporting corporate com's global team to mitigate risk damage in case of crisis management
  • Organize media training for local spokespeople (when needed, based on the global comms guidelines)

Local Employer Branding

  • Engage with local HR team to amplify local employer branding topics

QUALIFICATION AND SKILLS

  • Apprenticeship, Business Administration, or a related field
  • Ability to collaborate effectively with cross-functional teams
  • Excellent communication and presentation skills in English and German
  • Good networking skills and willingness to travel

Campari Benefits Germany:

Pension Plan, Flexible Working hours, holidays, Meal Vouchers, Employee Offers, Team Events, Deutschland Card, Jobbike, Gym, and many more

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