Senior Paid Social Marketing Specialist
vor 1 Woche
About the Role
We are seeking a highly skilled Senior Paid Social Marketing Specialist to join our team at DEPT. As a key member of our Growth marketing team, you will be responsible for delivering end-to-end data-driven campaigns that foster creativity and performance.
Key Responsibilities
- Develop and execute complex paid social campaigns across multiple social media platforms, leveraging data and analytics to drive results.
- Analyze campaign data and generate reports to provide insights and recommendations for clients.
- Monitor and optimize performance metrics, ensuring alignment with client goals and satisfaction.
- Manage budgets for paid social campaigns to achieve optimal results, and prepare forecasts and media plans.
- Identify and define target audiences for effective ad targeting.
- Collaborate with design teams to create compelling visuals or videos for ad campaigns.
- Design and implement testing roadmaps and paid social strategies.
- Implement conversion tracking mechanisms and A/B tests to measure campaign success.
- Manage shop feeds and provide guidance and training to junior colleagues.
Requirements
- Several years of experience in hands-on paid social projects.
- In-depth knowledge of data and analysis, with proficiency in Excel and platform data.
- Tech enthusiast with a hands-on mentality and problem-solving skills.
- Open-minded and proactive, with a passion for Paid Social and staying up-to-date on industry trends.
- Excellent communication skills for working with cross-functional teams, clients, and stakeholders.
- Proven track record in leading complex projects and achieving success.
- Strong presentation skills and ability to think creatively.
- Great understanding of numbers and KPIs, with the ability to control complex campaign set-ups and budgets.
About DEPT
We are pioneers at heart, always looking forward and thinking of what we can create tomorrow that does not exist today. We are a new model of agency, with a deep skillset in tech and marketing. Our culture is big enough to cope and small enough to care, providing global opportunities and benefits that help you thrive.
Diversity, Equity & Inclusion
We take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
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