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Senior Paid Social Marketing Specialist

vor 2 Monaten


Berlin, Berlin, Deutschland DEPT Vollzeit

About the Role

We are seeking a highly skilled Senior Paid Social Marketing Specialist to join our team at DEPT. As a key member of our Growth marketing team, you will be responsible for delivering end-to-end data-driven campaigns that foster creativity and performance.

Key Responsibilities

  • Develop and execute complex paid social campaigns across multiple social media platforms, leveraging data and analytics to drive results.
  • Analyze campaign data and generate reports to provide insights and recommendations to clients.
  • Monitor and optimize performance metrics, ensuring alignment with client goals and satisfaction.
  • Manage budgets for paid social campaigns to achieve optimal results, preparing forecasts and media plans.
  • Identify and define target audiences for effective ad targeting.
  • Collaborate with design teams to create compelling visuals and videos for ad campaigns.
  • Design and implement testing roadmaps and paid social strategies.
  • Implement conversion tracking mechanisms and A/B tests to measure campaign success.
  • Manage shop feeds and provide guidance and training to junior colleagues.

Requirements

  • Several years of experience in hands-on paid social projects.
  • In-depth knowledge of data analysis with Excel, Pivot, and platform data.
  • Tech enthusiast with a hands-on mentality and problem-solving skills.
  • Open-minded and proactive, with a passion for Paid Social and staying up-to-date on industry trends.
  • Great communication skills for working with cross-functional teams, clients, and stakeholders.
  • A proven track record in leading complex projects and achieving success.
  • Strong presentation skills, with the ability to concisely communicate results.
  • Ability to implement paid social strategies aligned with business goals, target audience, and budget.
  • Effective budget management and campaign optimization skills.

About DEPT

We are pioneers at heart, always looking forward and thinking of what we can create tomorrow. We are a new model of agency, with a deep skillset in tech and marketing. Our culture is big enough to cope and small enough to care, providing global opportunities and benefits that help you thrive.

Diversity, Equity & Inclusion

We take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.