OEM Marketing Operations Lead
vor 1 Monat
REPLUG stands as a premier full-service agency specializing in app marketing, committed to propelling mobile application growth for both mobile-centric and traditional enterprises globally. Our proficient team excels in Growth Consulting, Paid & Organic User Acquisition, OEM Marketing, and Mobile CRM & Retention.
We utilize clear and actionable frameworks to assist our clients in launching, scaling, and optimizing their mobile app visibility effectively.
As we broaden our OEM Marketing initiatives, we are in search of a OEM Advertising Operations Manager (Remote) to enhance our clients' growth through the strategic oversight of our supply partners. This position is perfect for an individual with an entrepreneurial spirit, a customer-focused mindset, meticulous attention to detail, and a creative approach to growth.
Your contributions will be vital in shaping our OEM division, with the potential for future leadership of the department.
Key Responsibilities- OEM Partnership Development: Establish and nurture significant relationships with our supply partners. Grasp the distinctive characteristics of each OEM and their function within the mobile ecosystem to formulate customized media strategies that amplify our clients' advertising efforts.
- Campaign Management & Enhancement: Oversee the comprehensive setup of campaigns via MMPs (Adjust, AppsFlyer, Singular, Kochava) or third-party trackers, collaborating with supply partners to refine performance and meet client objectives.
- Budget Optimization: Strategically distribute and enhance budgets across various OEM placements. Collaborate closely with supply partners to identify and predict inventory availability across diverse markets and campaigns.
- Performance Analysis and Reporting: Continuously monitor and evaluate campaign performance metrics. Create comprehensive reports that deliver actionable insights for ongoing optimization, shared weekly with clients and OEM partners.
- Team Collaboration: Work alongside the Head of Growth and the Paid Acquisition team to align OEM campaign objectives with the broader business strategy. Engage in client discussions as necessary.
- 1–3 years of experience in mobile app marketing, advertising operations, or campaign management, with familiarity with OEM platforms (e.g., Xiaomi, Samsung, Appnext, Aura).
- Proficient in MMPs (Adjust, AppsFlyer, Singular, Kochava) and experienced in setting up trackers, postbacks, events, etc., for OEM platforms.
- Strong analytical and reporting capabilities using Google Sheets or Excel, with experience in data visualization tools considered an advantage.
- Exceptional communication and negotiation skills in English; proficiency in additional languages is a plus.
- Strategic problem-solving abilities with the capacity to navigate and address challenges in the dynamic OEM marketing environment.
- Ability to operate independently in a remote-first setting, managing multiple tasks and priorities with minimal oversight.
- Preferred: Direct experience in manual campaign optimization on any OEM platform.
- Access to an annual educational budget to advance your mobile marketing knowledge.
- Opportunity to collaborate directly with the co-founders, gaining invaluable insights into building a successful business.
- Be part of an early-stage, high-growth mobile app marketing agency where your contributions directly impact our success.
- Engage with the core growth team, with the opportunity to define your career trajectory and evolve alongside us as we expand.
This is a remote-first position with no requirement for office presence.
At REPLUG, we are dedicated to fostering a diverse, inclusive, and equitable workplace where every individual feels valued and inspired. We understand that diverse teams promote innovative thinking, creative problem-solving, and a richer company culture. Research indicates that women and members of underrepresented communities often hesitate to apply for roles unless they meet every listed qualification. We aim to dismantle this barrier.
We encourage candidates from all backgrounds to apply, particularly those passionate about making a difference in the mobile app marketing sector, even if they do not meet all qualifications. At REPLUG, we believe that skills can be taught and nurtured; however, motivation and a willingness to learn are invaluable traits you bring to the table. We seek individuals eager to grow, contribute to our mission, and be part of our journey toward innovation and diversity.
If you believe you could excel in this role, we would be delighted to hear from you. Let's grow together.
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