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OEM Marketing Operations Lead

vor 3 Monaten


Berlin, Berlin, Deutschland REPLUG Vollzeit

REPLUG is a prominent full-service app marketing agency focused on accelerating mobile app growth for both mobile-centric and traditional businesses globally. Our skilled team excels in Growth Consulting, Paid & Organic User Acquisition, OEM Marketing, and Mobile CRM & Retention.

We utilize clear and actionable frameworks to assist our clients in launching, scaling, and optimizing their mobile app presence efficiently.

As we broaden our OEM Marketing initiatives, we are looking for a OEM Advertising Operations Manager (Remote) to enhance our clients' growth through the strategic oversight of our supply partners. This position is perfect for an individual with an entrepreneurial spirit, a customer-focused mindset, meticulous attention to detail, and a creative approach to growth.

You will be instrumental in shaping our OEM division, with the opportunity to take full control of the department in the future.

Key Responsibilities
  1. OEM Partnership Development: Establish and nurture essential relationships with our supply partners. Grasp the distinct characteristics of each OEM and their function in the mobile ecosystem to devise customized media strategies that amplify our clients' advertising efforts.
  2. Campaign Management & Enhancement: Oversee the comprehensive setup of campaigns through MMPs (Adjust, AppsFlyer, Singular, Kochava) or third-party trackers, collaborating with supply partners to optimize performance and meet client objectives.
  3. Budget Optimization: Strategically distribute and enhance budgets across various OEM placements. Collaborate closely with supply partners to identify and predict inventory availability across different markets and campaigns.
  4. Performance Analysis and Reporting: Continuously monitor and evaluate campaign performance metrics. Create detailed reports that deliver actionable insights for ongoing optimization, shared weekly with clients and OEM partners.
  5. Collaboration with Teams: Work alongside the Head of Growth and the Paid Acquisition team to align OEM campaign objectives with the overall business strategy. Engage in client discussions as necessary.
Qualifications
  1. 1–3 years of experience in mobile app marketing, advertising operations, or campaign management, with familiarity with OEM platforms (e.g., Xiaomi, Samsung, Appnext, Aura).
  2. Proficient in MMPs (Adjust, AppsFlyer, Singular, Kochava) and experienced in setting up trackers, postbacks, events, etc., for OEM platforms.
  3. Strong analytical and reporting skills using Google Sheets or Excel, with experience in data visualization tools considered a plus.
  4. Excellent communication and negotiation abilities in English; proficiency in additional languages is advantageous.
  5. Strategic problem-solving skills with the capacity to navigate and address challenges in the dynamic OEM marketing landscape.
  6. Ability to work autonomously in a remote-first environment, managing multiple tasks and priorities with minimal oversight.
  7. Preferred: Direct experience in manual campaign optimization on any OEM platform.
Perks
  • Access to an annual educational budget to enhance your mobile marketing knowledge.
  • Opportunity to collaborate directly with the co-founders, gaining invaluable insights into building a successful business.
  • Become part of an early-stage, high-growth mobile app marketing agency where you can significantly impact our success.
  • Be a member of the core growth team with the opportunity to define your career trajectory and grow alongside us as we continue to expand.

This is a remote-first role with no office presence required.

At REPLUG, we are dedicated to fostering a diverse, inclusive, and equitable workplace where everyone feels valued and inspired. We recognize that diverse teams promote innovative thinking, creative problem-solving, and a richer company culture. Research indicates that women and members of underrepresented communities often hesitate to apply for positions unless they meet every single listed qualification. We aim to dismantle this barrier.

We encourage candidates from all backgrounds to apply, especially those who are passionate about making a difference in the mobile app marketing sector, even if they do not meet 100% of the qualifications. At REPLUG, we believe that skills can be taught and nurtured; however, motivation and a willingness to learn are invaluable traits that you bring to the table. We seek individuals who are eager to grow, contribute to our mission, and be part of our journey toward innovation and diversity.

If you believe you could excel in this role, we would love to hear from you. Let's grow together.

REPLUG is a Berlin-based 360° app marketing consulting agency. We assist mobile-first and traditional companies in launching, scaling, and optimizing their mobile app growth through transparent and actionable frameworks.

Our team of experts focuses on the following areas:
1. Growth Consulting: From Zero to Hero
2. App Store Optimization: Boost Organic Visibility
3. Paid User Acquisition: Fully Transparent Growth
4. Mobile CRM and Retention: Automate Your App Growth
5. Martech Infrastructure: Digital Hackers For Growth Activities
6. Creative Studio: Beautifully Designed Performance-driven Creatives

REPLUG has been recognized as a leading international app marketing consulting agency.