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Marketing Operations Manager

vor 2 Monaten


Berlin, Berlin, Deutschland Verve Group Vollzeit
About Verve Group

Verve Group is a leading omnichannel ad platform and gaming company that has revolutionized the way advertising is bought and monetized. With a global presence and a team of experienced professionals, we are shaping the future of advertising.

Job Title: Marketing Operations Manager

We are seeking a highly skilled Marketing Operations Manager to join our team. As a Marketing Operations Manager, you will be responsible for overseeing and enhancing our marketing operations, with a focus on utilizing the functionalities of HubSpot and overseeing successful BDR campaigns.

Key Responsibilities:
  • Own HubSpot for seamless lead generation, tracking, analytics, and data integrity, ensuring accurate data capture and rectifying inconsistencies or inaccuracies
  • Collaborate with Sales Operations and cross-functional teams to align workflows, goals, and execute marketing initiatives
  • Create, manage, and automate workflows, lists, segmentation, email marketing, lead nurturing, and scoring with HubSpot to increase efficiency and personalize communication
  • Regularly monitor and analyze key performance metrics, campaign performance, lead progression, and revenue attribution
  • Identify opportunities for improvement and optimize campaign effectiveness in collaboration with sales and marketing teams
  • Create dashboards and generate regular reports on marketing performance, BDR, marketing-led campaign effectiveness, and lead quality, providing actionable insights and recommendations to drive marketing strategy
  • Manage and execute API integration of systems between HubSpot and other platforms
  • Utilize HubSpot's automation features to personalize communication and improve lead engagement, email marketing, lead nurturing, and scoring
  • Implement and audit all tracking mechanisms to ensure data accuracy across web analytics platforms such as Google Analytics, Looker Studio, Tag Manager, and UTM
  • Train and mentor team members on HubSpot and marketing automation best practices
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Proven experience (4+ years) as a Marketing Operations Manager or similar role
  • 4+ years experience with HubSpot, HubSpot certifications as a plus
  • Experience with tracking marketing and sales activities throughout the sales funnel (leads, opportunities, campaigns)
  • Demonstrated success in supporting Marketing and BDR-led campaigns
  • Strong analytical skills with the ability to interpret data and make data-driven decisions
  • Proficiency in marketing automation tools and practices
  • Excellent project management and organizational skills
  • You are fluent in English and have excellent communication skills (written and oral)
What We Offer

We offer a dynamic and empowering work environment, with opportunities for growth and development. As a Marketing Operations Manager at Verve Group, you will have the chance to work with a multicultural team, learn from experienced professionals, and contribute to the success of our company.

We provide a range of benefits, including:

  • 27 holidays per year, plus public and bank holidays
  • Personalized benefits platform with a budget of 100 EUR/month
  • Food and beverage benefits with colleagues
  • Team events and activities
  • Employee offers and discounts
  • Corporate Pension Scheme

We are an equal opportunities employer and welcome applications from diverse candidates. If you are a motivated and experienced Marketing Operations Manager looking for a new challenge, please apply today.