OEM Marketing Operations Specialist
vor 2 Monaten
REPLUG is a premier full-service app marketing agency, focused on fostering mobile app growth for both mobile-centric and traditional businesses globally. Our skilled team excels in Growth Consulting, Paid & Organic User Acquisition, OEM Marketing, and Mobile CRM & Retention.
We utilize clear and actionable frameworks to assist our clients in launching, scaling, and refining their mobile app presence efficiently.
As we broaden our OEM Marketing initiatives, we are on the lookout for a OEM Advertising Operations Manager (Remote) to enhance our clients' growth through the strategic oversight of our supply partners. This position is perfect for an individual with an entrepreneurial spirit, a customer-focused mindset, meticulous attention to detail, and a creative approach to growth.
You will be instrumental in shaping our OEM division, with the potential to take complete ownership of the department in the future.
Key Responsibilities- OEM Partnership Development: Establish and nurture essential relationships with our supply partners. Grasp the unique characteristics of each OEM and their function in the mobile ecosystem to devise customized media strategies that amplify our clients' advertising efforts.
- Campaign Configuration & Enhancement: Oversee the entire setup of campaigns through MMPs (Adjust, AppsFlyer, Singular, Kochava) or third-party trackers, collaborating with supply partners to enhance performance and meet client objectives.
- Budget Management: Strategically distribute and optimize budgets across various OEM placements. Collaborate closely with supply partners to identify and predict inventory availability across different markets and campaigns.
- Performance Analysis and Reporting: Monitor and evaluate campaign performance metrics on a daily basis. Create comprehensive reports that deliver actionable insights for ongoing optimization, shared weekly with clients and OEM partners.
- Team Collaboration: Work in conjunction with the Head of Growth and the Paid Acquisition team to align OEM campaign objectives with the overall business strategy. Participate in client discussions as necessary.
- 1–3 years of experience in mobile app marketing, advertising operations, or campaign management, with familiarity with OEM platforms (e.g., Xiaomi, Samsung, Appnext, Aura).
- Proficient in MMPs (Adjust, AppsFlyer, Singular, Kochava) and experienced in setting up trackers, postbacks, events, etc., for OEM platforms.
- Strong analytical and reporting capabilities using Google Sheets or Excel, with experience in data visualization tools considered a plus.
- Exceptional communication and negotiation skills in English; proficiency in additional languages is advantageous.
- Strategic problem-solving abilities with the capacity to navigate and overcome challenges in the dynamic OEM marketing landscape.
- Ability to work autonomously in a remote-first environment, managing multiple tasks and priorities with minimal oversight.
- Preferred: Direct experience in manual campaign optimization on any OEM platform.
- Access to an annual educational budget to enhance your mobile marketing knowledge.
- Opportunity to collaborate directly with the co-founders, gaining invaluable insights into building a successful business.
- Be part of an early-stage, high-growth mobile app marketing agency where you can make a direct impact on our success.
- Become a member of the core growth team with the opportunity to define your career trajectory and grow alongside us as we continue to expand.
This is a remote-first position with no requirement for office presence.
At REPLUG, we are dedicated to fostering a diverse, inclusive, and equitable workplace where everyone feels valued and inspired. We understand that diverse teams promote innovative thinking, creative problem-solving, and a richer company culture. Research indicates that women and members of underrepresented communities often hesitate to apply for positions unless they meet every single listed qualification. We aim to dismantle this barrier.
We encourage candidates from all backgrounds to apply, particularly those who are passionate about making a difference in the mobile app marketing sector, even if they do not meet 100% of the qualifications. At REPLUG, we believe that skills can be taught and nurtured; however, motivation and a willingness to learn are invaluable traits that you bring to the table. We seek individuals who are eager to grow, contribute to our mission, and be part of our journey toward innovation and diversity.
If you believe you could excel in this role, we would love to hear from you. Let's grow together.
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