Aktuelle Jobs im Zusammenhang mit Category Insights Analyst - Düsseldorf, Nordrhein-Westfalen - Lotus Bakeries


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  • Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

    Job DescriptionCategory Insights SpecialistWe are seeking a highly skilled Category Insights Specialist to join our team at Lotus Bakeries. As a Category Insights Specialist, you will be responsible for analyzing market and macro-environment data to inform category management strategies.Key Responsibilities:Analyze category/core range performance using...


  • Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

    Job DescriptionCategory Insights SpecialistWe are seeking a highly skilled Category Insights Specialist to join our team at Lotus Bakeries. As a Category Insights Specialist, you will be responsible for analyzing market and macro-environment data to inform category management strategies.Key Responsibilities:Analyze category/core range performance using...


  • Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

    {"title": "Category Insights Specialist", "content": "Job DescriptionAs a Category Insights Specialist at Lotus Bakeries, you will be responsible for analyzing category/core range performance by utilizing available market & macro-environment data/insight. You will track and evaluate Lotus performance vs competitors, deducing right learnings to be applied...


  • Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

    {"title": "Category Insights Specialist", "content": "Job DescriptionAs a Category Insights Specialist at Lotus Bakeries, you will be responsible for analyzing category/core range performance by utilizing available market & macro-environment data/insight. You will track and evaluate Lotus performance vs competitors, deducing right learnings to be applied...


  • Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

    Category Insights SpecialistAs a Category Insights Specialist at Lotus Bakeries, you will be responsible for analyzing category/core range performance by utilizing available market & macro-environment data/insight. This includes retail panel data (IRI/Circana, Nielsen), household/shopper panel data (Gfk), customer insights, and bespoke Lotus Bakeries'...


  • Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

    Job OverviewWe are seeking a skilled Category Insights Specialist to join our team at Lotus Bakeries. As a Category Insights Specialist, you will be responsible for analyzing category/core range performance by utilizing available market & macro-environment data/insight: retail panel data (IRI/Circana, Nielsen), household/shopper panel data (Gfk), customer...


  • Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

    Job DescriptionCategory Insights SpecialistWe are seeking a highly skilled Category Insights Specialist to join our team at Lotus Bakeries. As a Category Insights Specialist, you will be responsible for analyzing category/core range performance by utilizing available market & macro-environment data/insight.Key Responsibilities:Analyze category/core range...

Category Insights Analyst

vor 2 Monaten


Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

We are enhancing our capabilities with a Category Analyst (m/f/d)

This role involves conducting thorough analysis of category, brand, and customer data across various segments, and crafting persuasive trade narratives in collaboration with the Category Development Manager.

In this position, you will bring our category data to life by delivering market insights, pinpointing opportunities, and formulating suitable initiatives. Working alongside the Category Development Manager, you will advise the Sales & Marketing teams to create robust category narratives, facilitate listings, and optimize distribution in both Retail and Out of Home channels for our brands – including Biscuits, Spreads & Ice Cream with Lotus Biscoff, as well as Healthy Snacking with our Natural Foods brands.

  • Conduct analysis of category and core range performance by leveraging available market and macro-environment data/insights: retail panel data (IRI/Circana, Nielsen), household/shopper panel data (Gfk), customer insights, and tailored consumer/shopper research from Lotus Bakeries.
  • Monitor and assess Lotus performance against competitors, deriving actionable insights to inform internal strategies (Volume/Value/ROS/WD/promotional effectiveness, etc.).
  • Identify current and emerging category segment dynamics and trends that may impact Lotus Biscoff and our Natural Foods brands, quantifying potential effects on our categories, customers, and brands.
  • Ensure a leading-edge approach to data analytics by continuously exploring and implementing the latest techniques in collaboration with the Category Development Manager.
  • Develop and present compelling category narratives to our retail partners to enhance the presence of our Lotus and Natural Foods brands in terms of category, segment, assortment, shelf placement, and promotions.
  • Build and nurture long-term relationships with key trade partners in Germany to reinforce our position as a preferred supplier, providing valuable category insights and recommendations on shelf structure, assortment, new listings, and promotional support.
  • Share analytical insights with relevant internal stakeholders to aid in shaping the Commercial (Account) Plan alongside the Sales team.

Professional requirements:

  • A university degree (Masters/Bachelor) in economics, marketing, or a related field.
  • Familiarity with the German trade landscape.
  • Demonstrated experience in transforming large volumes of raw data into actionable insights with proven commercial outcomes, particularly with retail/household/shopper data (IRI/Circana, Nielsen, GfK).
  • Exceptional numerical accuracy and attention to detail.
  • Strong conceptual skills to translate insights into persuasive trade and category narratives.
  • Proficiency in German (full professional proficiency) and a solid understanding of English (written and spoken).

Personal qualifications:

  • A collaborative team player who is approachable, proactive, positive, and an effective communicator.
  • A passion for data insights and the ability to influence others with your ideas.
  • A hands-on mentality, capable of working independently with strong organizational skills.
  • A sense of ownership for your tasks and projects, driving progress and achieving results.
  • Enjoyment in working successfully within a small, highly interconnected team and dynamic environment.
  • A desire to actively identify and shape current and future business opportunities.
  • A passion for our brands and a commitment to becoming a brand ambassador.