Category Insights Specialist

vor 3 Wochen

Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit
Category Analyst

We are seeking a skilled Category Analyst to join our team at Lotus Bakeries. As a Category Analyst, you will play a crucial role in driving business growth by analyzing category and brand data, developing compelling trade sell stories, and collaborating with the Category Development Manager to build strong category stories.

Key Responsibilities:
  • Analyze category/core range performance using market and macro-environment data, including retail panel data, household/shopper panel data, customer insights, and bespoke Lotus Bakeries' consumer/shopper research.
  • Track and evaluate Lotus performance vs competitors, deducing right learnings to be applied within internal plans.
  • Identify current and future category segment dynamics and trends, quantifying potential impacts on our categories, customers, and brands.
  • Ensure a best-in-class approach to data analytics by constantly seeking out and applying latest techniques with the Category Development Manager.
  • Create and present compelling category stories to retailers to bring our Lotus and Natural Foods brands further instore in terms of category/segment/assortment/shelf placement/promotions.
  • Establish and build long-term relationships with relevant German trade partners to strengthen the role as preferred supplier and provide relevant category insights, recommendations on shelf structure, assortment, new listings, and promotional support.
  • Involvement in sharing all analytical insights with relevant internal stakeholders to support shaping the Commercial (Account) Plan together with the (Sales) team.
Requirements:
  • University degree (Masters/Bachelor) in economics, marketing, or equivalent.
  • Knowledge of the German trade landscape.
  • Proven experience of converting large amounts of raw data into actionable insights with proven commercial benefits, particularly on retail/household/shopper data (IRI/Circana, Nielsen, GfK).
  • Excellent numerical accuracy with attention to detail.
  • Profound conceptual skills turning insight into compelling trade and category stories.
  • Fluent in German (full professional proficiency), strong understanding of English (written and spoken).
Personal Qualities:
  • You are a team player, approachable, pro-active, positive, and strong communicator.
  • You have a great passion for data insights and the ability to persuade others of your ideas.
  • You promote a hands-on mentality, working independently with organization skills.
  • You show strong ownership for your tasks and projects to progress and achieve results.
  • You enjoy working successfully in a small, highly networked team and dynamic environment.
  • You want to take an active role in identifying and shaping today's and future potentials of the business.
  • You are passionate about our brands and want to become a brand ambassador.

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