Category Insights Specialist

vor 2 Wochen

Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit
{"title": "Category Insights Specialist", "content": "Job Description

As a Category Insights Specialist at Lotus Bakeries, you will be responsible for analyzing category/core range performance by utilizing available market & macro-environment data/insight. You will track and evaluate Lotus performance vs competitors, deducing right learnings to be applied within the internal plans.

Key Responsibilities
  • Analysis of category/core range performance by utilizing available market & macro-environment data/insight: retail panel data (IRI/Circana, Nielsen), household/shopper panel data (Gfk), customer insights, bespoke Lotus Bakeries' consumer/shopper research
  • Tracking and evaluation of Lotus performance vs competitors, deducting right learnings to be applied within the internal plans (Volume/Value/ROS/WD/promotional effectiveness/etc.)
  • Identification of current & future category segment dynamics & trends, that may affect Lotus Biscoff and our Natural Foods brands and quantification of potential impacts on our categories, customers and brands
  • Ensuring a best in class approach on data analytics by constantly seeking out & applying latest techniques together with the Category Development Manager
  • Create & present compelling category stories to our retailers in order to bring our Lotus and Natural foods brands further instore in terms of category / segment / assortment /shelf placement / promotions
  • Establishing and building of long-term relationships with relevant German trade partners to strengthen the role as preferred supplier and provide relevant category insights, recommendations on shelf structure, assortment, new listings and promotional support
  • Involvement into sharing all analytical insights with the relevant internal stakeholders to support shaping the Commercial (Account) Plan together with the (Sales) team
Requirements
  • University degree (Masters/Bachelor) in economics, marketing or equivalent
  • Minimum 2 years working experience in a Category Management/data analysis or similar function for food/FMCG brands, GS1 Category Management certificate preferred
  • Knowledge of the German trade landscape
  • Proven experience of converting large amounts of raw data into actionable insights with proven commercial benefits with particular experience on retail/household/shopper data (IRI/Circana, Nielsen, GfK)
  • Excellent numerical accuracy with attention to detail;
  • Profound conceptual skills turning insight into compelling trade and category stories
  • Fluent in German (full professional proficiency), strong understanding of English (written and spoken)
Personal Qualities
  • You are a team player, approachable, pro-active, positive and strong communicator
  • You have a great passion for data insights and the ability to persuade others of your ideas
  • You promote an hands-on mentality, working independently with organization skills
  • You show strong ownership for your tasks and projects to progress and achieve results
  • You enjoy working successfully in a small, highly networked team and dynamic environment
  • You want to take an active role in identifying and shaping today's and future potentials of the business
  • You are passionate about our brands and want to become a brand ambassador"}

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