Director of Brand Engagement
vor 4 Wochen
Position Overview
Director of Market Communications, Western Europe
If you are passionate about shaping the narrative of a globally recognized family brand, this opportunity is tailored for you.
Utilize your leadership and enthusiasm to enhance Earned Communications, thereby amplifying brand value, visibility, and reputation across Western Europe for one of the most esteemed brands worldwide.
Core Responsibilities
- Design and implement earned media campaigns and strategies aimed at fostering growth in Western Europe, initiating discussions in earned media that reflect LEGO's fundamental values and elevate brand appeal.
- Serve as the liaison between regional market insights and the head of Market Communications to refine global campaign strategies.
- Promote the significance of Earned PR within regional and local marketing teams in Western Europe, ensuring that earned channels are prioritized in integrated marketing plans.
- Empower local teams to tailor global campaigns into effective local strategies across diverse channels (e.g., PR, Influencers, events), ensuring uniformity and excellence in execution.
- Oversee the activation and assessment of campaigns to uphold quality and provide valuable insights for continuous improvement.
- Build and maintain relationships with agency partners to foster collaboration and drive successful outcomes.
As a communications expert, your role will involve safeguarding brand reputation across Western European markets, supporting corporate communication initiatives, and capitalizing on strategic communication opportunities in partnership with local markets.
Working closely with the global communications team, you will offer communication support to the Regional President and leadership team during significant communication events.
Become a Key Contributor to Our Success
This role is crucial in adapting and executing global campaigns in Western Europe, ensuring local market teams effectively connect with audiences, nurture brand loyalty, and drive innovation to reinforce LEGO's standing as the premier toy brand in the region.
By joining this team, you will play a vital role in shaping the execution of high-caliber campaigns through various channels, engaging audiences, cultivating brand affinity, and fostering innovation to propel our brand growth and maintain consumer trust across Western European markets.
Required Qualifications:
- Proven experience in communications (PR, Influencer, Events) or related marketing fields.
- Strong problem-solving abilities with a strategic outlook, skilled in crafting effective strategies and plans.
- Clear and detailed communicator, capable of conveying messages effectively.
- Excellent project management and organizational skills, adept at managing multiple priorities concurrently.
- Demonstrated ability to influence outcomes and make informed decisions.
- Natural collaborator with strong relationship-building capabilities and adept at stakeholder management.
- Solid understanding of the marketing ecosystem and experience in developing integrated communication programs.
- Experience in complex, global organizations and regional roles is advantageous.
- Bachelor's Degree or equivalent experience.
- Fluency in English is essential.
Preferred Qualifications:
- Extensive network of media and industry contacts.
- Strong leadership qualities with the ability to inspire others.
- Background in consumer packaged goods, family entertainment, gaming, or toys is preferred.
- Proficiency in additional Western European languages is a plus.
- Family Care Leave – Enhanced paid leave options for important life events.
- Insurances – Comprehensive life and disability insurance coverage for all employees.
- Wellness – Access to wellness resources and initiatives.
- Colleague Discount – Generous employee discount available from day one.
- Bonus – Eligibility for performance-based bonuses.
- Your Workplace – A designated workplace location with a flexible work policy.
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