Marketing Manager for Shopper Engagement
vor 4 Wochen
Shopper Marketing Manager (d/f/m)
Essity is a prominent global player in hygiene and healthcare solutions, dedicated to enhancing the quality of life through our innovative products. Our offerings reach consumers in approximately 150 countries, featuring renowned brands such as TENA and Tork, alongside others like Jobst, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda, and Zewa.
We are currently seeking a Shopper Marketing Manager to join our Consumer Goods Business Unit for the Central Region.
In this role, you will oversee the shopper strategy and execution, manage shopper campaigns and activations, handle promotion and point-of-sale management, and facilitate shopper and customer communications for your designated brands, including Tempo, Zewa, TENA, or Demak'Up, across the D-A-CH region (Germany, Austria, Switzerland). You will serve as a key liaison between Marketing and Sales, contributing to multifunctional teams.
Key Responsibilities
- Develop and translate brand strategies into shopper marketing strategies, creating tailored activation plans based on shopper and customer insights, including budget and KPI development.
- Formulate and oversee promotion and point-of-sale guidelines, ensuring high-quality execution.
- Design and implement national and customer-specific Shopper Marketing campaigns, incorporating promotional and point-of-sale concepts, in-store activations, and shopper communications such as customer magazines and coupons.
- Evaluate shopper marketing initiatives using Nielsen, GFK, customer, and internal data to inform future strategies.
- Create B2B communication materials, including insight-driven trade arguments, annual sales presentations, sales brochures, and trade event organization.
- Actively participate in multifunctional brand and customer teams, providing shopper marketing insights related to the relevant 7Ps during the business planning cycle.
- Cultivate a collaborative partnership with customers alongside the sales team, delivering added value services.
Qualifications
- A minimum of 3-5 years of experience in a Shopper Marketing Manager or similar marketing position.
- A university degree or equivalent qualification in Marketing, Business Administration, or a related discipline.
- Excellent communication skills in both German and English, with the ability to engage effectively across diverse teams.
- A proven history of solution-oriented and results-driven marketing initiatives.
- Strong emphasis on customer, shopper, and consumer insights, utilizing data-driven strategies to foster growth and engagement.
- A collaborative and team-focused approach, promoting a positive and inclusive workplace culture.
Benefits
- Compensation & Benefits
Competitive salary aligned with IGBCE paper tariff, annual bonuses, holiday allowances, pension plans, childcare support, and additional employee perks. - Work-Life Balance
Flexible working hours and a hybrid working model. - Learning & Development
Comprehensive onboarding, access to training programs including digital learning platforms, coaching, and participation in professional events. - Health & Well-being
Initiatives such as lease-a-bike programs, health and wellness months, mindfulness courses, and employee feedback surveys. - Team & Collaboration
A culture of community and teamwork, co-working spaces, and supportive leadership practices. - Mobility
Public transport subsidies, bicycle parking, free car parking, and electric vehicle charging stations.
About Us
At Essity, our core beliefs and behaviors—Care, Collaboration, Courage, and Commitment—form the foundation of our inclusive culture. We are dedicated to breaking barriers to well-being and fostering an environment free from discrimination.
Connect with Us
Our Talent Acquisition Team is available to address any inquiries regarding this role.
Together, we are enhancing lives every day.
Working at Essity is more than just a job; it is an opportunity to contribute to a healthier, more hygienic, and safer world through impactful innovations and sustainable solutions.
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