Consumer Insights Marketing Manager
vor 4 Wochen
Shopper Marketing Manager (d/f/m)
Essity is a prominent global hygiene and healthcare organization dedicated to enhancing the quality of life through superior hygiene and healthcare products. Our offerings are available in approximately 150 countries under various renowned brands, including the global leaders TENA and Tork, alongside well-established names such as Jobst, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda, and Zewa.
We are currently seeking a Shopper Marketing Manager for our Consumer Goods Business Unit in the Central Region to join our dynamic team.
In this role, you will oversee the shopper strategy and planning, manage shopper campaigns and activations, handle promotions and point-of-sale management, and facilitate shopper and customer communications for your designated brands, such as Tempo, Zewa, TENA, or Demak'Up, within the D-A-CH region (Germany, Austria, Switzerland). You will serve as a liaison between Marketing and Sales, representing your function in cross-functional teams.
Key Responsibilities
- Transform brand strategies into shopper strategies and develop tailored activation plans based on shopper and customer insights, including budget and KPI establishment.
- Create and manage promotional and point-of-sale guidelines, ensuring exceptional execution.
- Design and implement national and customer-specific Shopper Marketing campaigns, including promotional and point-of-sale concepts, in-store activations, and shopper communications such as customer magazines and coupons.
- Evaluate shopper marketing initiatives using Nielsen, GFK, customer, and internal data to derive actionable insights for future strategies.
- Develop B2B communications, including insight-driven trade arguments, annual sales presentations, sales materials, and trade event organization.
- Actively participate in multifunctional brand and customer teams, contributing shopper marketing insights related to the relevant 7Ps during the business planning cycle.
- Cultivate a collaborative and trusted partnership with customers alongside the sales team by delivering added-value services.
Ideal Candidate Profile
- 3-5 years of experience in a Shopper Marketing Manager or a similar marketing role.
- A university degree or equivalent qualification in Marketing, Business Administration, or a related discipline.
- Outstanding communication skills in both German and English, with the ability to engage and collaborate effectively across diverse teams.
- Proven history of solution-oriented and target-driven marketing initiatives.
- Strong emphasis on customer, shopper, and consumer insights, utilizing data-driven strategies to foster growth and engagement.
- A collaborative and team-focused approach, promoting a positive and inclusive workplace culture.
Benefits Offered
- Compensation & Benefits: Competitive compensation aligned with IGBCE paper tariff, annual bonuses, holiday allowances, pension plans, and various employee benefits.
- Work-Life Balance: Flexible working hours and a hybrid working model to support a balanced lifestyle.
- Learning & Development: Comprehensive onboarding, access to training opportunities including a digital learning platform, coaching, and participation in professional events.
- Health & Well-being: Initiatives such as lease-a-bike programs, wellness months, mindfulness courses, and employee feedback surveys.
- Team & Collaboration: A culture that promotes community and collaboration, with access to co-working spaces and a supportive environment.
- Mobility: Public transport allowances, bicycle parking, free car parking, and electric vehicle charging stations.
About Us
At Essity, our core beliefs and behaviors—Care, Collaboration, Courage, and Commitment—form the foundation of our inclusive culture, which we embody daily. Our mission to break barriers to well-being is central to our operations.
We are committed to fostering an inclusive environment free from discrimination based on color, ethnicity, migration history, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, caregiving responsibilities, disability, chronic illness, gender identity, gender expression, genetic information, and other factors. We encourage applications from individuals who have been historically marginalized.
Connect with Us
Our Talent Acquisition Team is available to address any inquiries regarding this role.
Together, we enhance lives every day.
Working at Essity offers more than just a career; it provides an opportunity to contribute to a healthier, more hygienic, and safer world. Through impactful innovations and sustainable solutions, we aim to reach more individuals each year with essential well-being products.
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