Marketing Operations Manager
vor 4 Wochen
Beamery is a leading transformational AI platform in the HR technology industry, enabling enterprise companies to create better and fairer talent decisions. Our mission is to create equal access to work, skills, and careers.
Job SummaryWe are seeking a highly skilled Marketing Operations Manager to oversee the day-to-day administration of our Marketo platform. The successful candidate will have a proven track record in marketing operations, with a focus on Marketo and SFDC.
Key Responsibilities- Oversee the configuration and maintenance of the Marketo platform to ensure optimal performance.
- Implement and maintain marketing automation best practices, including lead scoring, email nurturing, audience segmentation, and program builds across marketing channels.
- Design, execute, and analyze multi-channel marketing campaigns using Marketo to generate leads and drive engagement.
- Collaborate with marketing teams to develop automated workflows and processes to improve campaign efficiency.
- Manage data quality and cleanliness within Marketo, ensuring accurate and up-to-date information.
- Implement data segmentation and targeting strategies to enhance campaign personalization and effectiveness.
- Build, monitor, and take overall responsibility for Lead Routing using LeanData, ensuring routing graphs follow the wider account assignment strategy.
- Manage the relationship and budget for the supporting automation agency, ensuring the smooth delivery of work between them and the marketing team.
- Collaborate with RevOps and SalesOps teams to ensure seamless integration between Marketo and other systems, such as SFDC.
- Develop and maintain dashboards and reports to measure the performance of marketing campaigns and provide actionable insights.
- Proven experience in marketing operations with a focus on Marketo and SFDC.
- In-depth knowledge of marketing automation principles and best practices.
- Strong analytical skills and the ability to interpret data to drive marketing decisions.
- Aptitude for understanding workflow processes and systems.
- Excellent project management and organizational skills.
- Effective communication skills to collaborate with cross-functional teams.
- Unlimited holidays (26 days minimum) + Bank/Federal Holidays.
- First Friday of every month off.
- Company closure between Christmas and the New Year.
- Beamery Explore: Work from another country for up to 25 days each year.
- Monthly focused Personal Development Day.
- 6 months of full pay for primary caregivers (parental, surrogacy & adoption).
- 6 weeks of full pay for secondary caregivers (parental, surrogacy & adoption).
- Pet-friendly offices.
- Stock options.
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