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    {"title": "Category Insights Specialist", "content": "Job DescriptionAs a Category Insights Specialist at Lotus Bakeries, you will be responsible for analyzing category/core range performance by utilizing available market & macro-environment data/insight. You will track and evaluate Lotus performance vs competitors, deducing right learnings to be applied...


  • Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

    {"title": "Category Insights Specialist", "content": "Job DescriptionAs a Category Insights Specialist at Lotus Bakeries, you will be responsible for analyzing category/core range performance by utilizing available market & macro-environment data/insight. You will track and evaluate Lotus performance vs competitors, deducing right learnings to be applied...


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  • Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

    Job DescriptionCategory Insights SpecialistWe are seeking a highly skilled Category Insights Specialist to join our team at Lotus Bakeries. As a Category Insights Specialist, you will be responsible for analyzing category/core range performance by utilizing available market & macro-environment data/insight.Key Responsibilities:Analyze category/core range...

Category Insights Analyst

vor 2 Monaten


Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

About the Role

We are seeking a highly skilled Category Insights Analyst to join our team at Lotus Bakeries. As a Category Insights Analyst, you will play a critical role in analyzing market and macro-environment data to inform our category management strategies.

Key Responsibilities

  • Analyze category/core range performance by utilizing available market and macro-environment data, including retail panel data, household/shopper panel data, customer insights, and bespoke consumer/shopper research.
  • Track and evaluate Lotus performance vs. competitors, identifying key learnings to inform our internal plans.
  • Identify current and future category segment dynamics and trends that may impact Lotus Biscoff and our Natural Foods brands, and quantify potential impacts on our categories, customers, and brands.
  • Develop and maintain a best-in-class approach to data analytics, staying up-to-date with the latest techniques and collaborating with the Category Development Manager.
  • Create and present compelling category stories to our retailers to drive in-store presence for our Lotus and Natural Foods brands.
  • Establish and build long-term relationships with relevant German trade partners to strengthen our position as a preferred supplier and provide category insights, recommendations on shelf structure, assortment, new listings, and promotional support.
  • Share analytical insights with internal stakeholders to support the development of the Commercial (Account) Plan with the Sales team.

Requirements

  • University degree in economics, marketing, or equivalent.
  • Minimum 2 years of experience in a Category Management/data analysis or similar function for food/FMCG brands, with a GS1 Category Management certificate preferred.
  • Knowledge of the German trade landscape.
  • Proven experience in converting large amounts of raw data into actionable insights with proven commercial benefits, particularly in retail/household/shopper data.
  • Excellent numerical accuracy and attention to detail.
  • Profound conceptual skills to turn insight into compelling trade and category stories.
  • Fluent in German (full professional proficiency) and strong understanding of English (written and spoken).

Personal Qualities

  • You are a team player, approachable, proactive, positive, and strong communicator.
  • You have a great passion for data insights and the ability to persuade others of your ideas.
  • You promote a hands-on mentality, working independently with organization skills.
  • You show strong ownership for your tasks and projects to progress and achieve results.
  • You enjoy working successfully in a small, highly networked team and dynamic environment.
  • You want to take an active role in identifying and shaping today's and future potentials of the business.
  • You are passionate about our brands and want to become a brand ambassador.