Lead Strategic Brand Planner
vor 4 Wochen
Senior Strategic Planner (m/w/d)
- Full Time
- Hybrid
- Berlin, Germany
- With Professional Experience
At INNOCEAN Worldwide Europe GmbH, we are a dynamic marketing and communications network that merges extensive European collaboration with localized expertise. Our origins as an in-house agency for the emerging brands Hyundai, Kia, and Genesis continue to inspire our mission. We strive to empower brands and individuals to unlock their potential and embrace their roles as challengers in the market.
Your Responsibilities:- Formulate, align, and execute comprehensive brand strategies.
- Craft creative briefs and outline campaign frameworks for European initiatives.
- Offer brand consultancy to the marketing team utilizing market research, product insights, trend evaluations, and cultural perspectives.
- Collaborate closely with creative teams, account management, analytics, and media departments.
- Integrate psychological insights, analytical reasoning, and creativity to ensure a consistent and impactful brand presence, while nurturing strong client relationships and understanding their business needs.
- Guide clients on marketing and communication goals.
- Over 5 years of professional experience in a strategic or creative planning role within traditional ATL, media, or digital agencies.
- A robust portfolio showcasing brand experience across various sectors, with a strong emphasis on the automotive industry.
- Exceptional strategic acumen with the ability to identify, define, and interpret critical insights for brands and products.
- Proven success in guiding creative concepts and collaborating effectively.
- Flexible, analytical, and innovative mindset, capable of working independently in a demanding environment.
- Experience in developing European campaigns and adept at gathering insights from diverse markets.
- Strong understanding of digital communication and a creative approach to media utilization.
- Outstanding skills in PowerPoint design.
- An international and diverse team fostering a positive work atmosphere.
- With Pluxee vouchers, enjoy complimentary lunch options.
- Opportunities for personal growth through training and professional development.
- Focus on your career aspirations in our modern facilities with excellent infrastructure.
- Additional corporate benefits and the flexibility of hybrid working arrangements await you.
We provide a work environment that encourages growth and allows you to influence how we shape that development. If you are interested in becoming part of a highly international team with a collaborative spirit, we invite you to explore this opportunity.
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