Senior Director of Product Strategy

vor 3 Wochen


Karlsbad, Deutschland HARMAN International Vollzeit

HARMAN's team of engineers and designers are innovative, purposeful, and adaptable. In this role, you will merge your technical skills with creative concepts to propel advanced solutions in the automotive, enterprise, and connected environments. Each day, you will challenge the limits of inventive design, and HARMAN is dedicated to equipping you with the opportunities, pioneering technologies, and resources necessary for a thriving career.

A Career at HARMAN

As a rapidly evolving technology leader, HARMAN is comprised of individuals who are committed to enhancing lives. Innovation, inclusivity, and collaboration are integral to our culture. Coupled with the challenges we tackle and resolve collectively, you will find that at HARMAN, you can develop, make an impact, and take pride in your daily contributions.

About the Role

In the capacity of the Space 5 Business Lead, you will be integrated into the Car Audio Business Unit within HARMAN International's Automotive Division. You will collaborate with a team focused on defining, designing, and developing next-generation sound experiences.

As vehicle sound systems increasingly serve functions such as communication, alerts, and immersive audio from various consumer devices, the automotive sector must prioritize comprehensive sound-based experiences that enhance traditional audio reproduction. You will thrive in a dynamic environment, working alongside HARMAN's EPIC innovation & technology team, HUEMEN research & UX design team, and our exceptional Engineering, Purchasing, Sales, and Marketing teams. Your responsibilities will include defining the brand promise, strategy, and product families for future iterations of HARMAN-branded sound systems across our automotive brand portfolio, aligned with our OEM partners and future initiatives. You will leverage these outcomes to assist component-level product managers in shaping and executing product strategies and roadmaps for global markets.

In this position, you will oversee consumer-centric, OEM partner-focused, branded sound system definitions and roadmaps across our global audio brand portfolio. Your role will involve crafting compelling and distinct system propositions based on market demands, consumer segments, customer alignment, and technical viability; all while ensuring the delivery of system performance targets through product roadmaps from conception to retirement. You will foster and enhance ongoing brand promise evolution, integrating new technologies, architectures, consumer expectations, and customer requirements to maintain the relevance, desirability, and profitability of our brands and systems both now and in the future.

This role necessitates close collaboration with HARMAN's customer groups. With a strong emphasis on being the voice of the customer, you will anticipate market demands and ensure that requirements are incorporated into the global management framework. You will play a pivotal role in developing and supporting customer presentations and managing partner relationships. Insights from both Global and Regional perspectives will be crucial for driving success.

Your Team

You will expand and directly manage a Product Management Scope Team of approximately 50+ members, alongside a New Product/Platform Engineering Delivery team over the next 18 months, tasked with bringing this innovative product to market. You and your team will also be expected to lead through influence and collaborate with additional cross-functional team members from all relevant functions within a matrix organization. This team will be empowered and aligned with company objectives. Exceptional communication and leadership abilities will be essential for success.

What You Will Do

Identify gaps and generate innovative ideas that enhance consumer experiences while addressing OEM partner challenges and aligning with HARMAN's business objectives. Discover and define opportunities for OEM-winning system, product, and brand value propositions that set HARMAN apart from competitors and boost revenue and margins. Translate Proofs of Concept, consumer insights, customer feedback, and technology roadmaps into cohesive branded system definitions, supporting component productization, marketing, and partnership initiatives, with a rolling 2-3-year iterative product roadmap and release schedule. Manage structured reviews of branded system concepts according to the objectives outlined in the 2-3-year plan. Adapt to and manage change as a key strategic direction of the company, responding swiftly to emerging market opportunities. Deliver comprehensive system and branded system-level Market Requirements Documents (MRD) and Product Requirements Documents (PRD) with prioritized features and justifications. Convert product strategy into detailed requirements and prototypes. Collaborate closely with engineering teams to ensure rapid time-to-market and optimal resource utilization. Analyze relevant market data to extract technology, system architecture, and product trends for HARMAN, defining necessary system requirements including performance, content, features/products, pricing, and timing. Leverage technologies both within and outside of HARMAN to cultivate enduring and successful relationships that benefit the unique nature of HARMAN's diverse business. Develop the core value proposition, brand and system positioning, and messaging for HARMAN's portfolio of branded systems, as well as individual branded systems utilized by our OEM partners and those targeted for new initiatives. Identify Go-To-Market strategies for all branded audio systems (10-15 individual brand activations at major OEMs). Create alignment for the branded system vision, both internally and with key external partners. Drive the early development of branded systems (ideation, MRD/PRD, Proof of Concept, pre-RFQ, pre-development). Support pursuits and RFQs, product development, and launches, collaborating with engineering, marketing, public relations teams, executives, and other product management members. Develop sales tools and collateral in partnership with our marketing teams. Brief and train the sales force during quarterly sales meetings and dedicated training sessions. Define branded system cost targets in collaboration with customer groups and component product management colleagues. Recommend list pricing, supported by competitive and margin analysis (high-level business case generation in collaboration with our finance teams).

What You Need

Bachelor's degree in Engineering or Business with practical experience in sound domains. 10+ years of experience in sound system hardware and software architecture, design, and development. 10+ years of product management experience, demonstrating success with B2B or B2B2C products. 3+ years of experience in the automotive sector and agile-based technology development/delivery. Proven success or strong aptitude for integrating multiple information streams (B2B customer voice, consumer insights, internal business targets, and new technologies into distinct brand promises) into system-level strategies and proposals, while leveraging underlying platform or business efficiencies. A keen interest in staying informed about market trends across various industries. Strong customer orientation, establishing credibility as a trusted, collaborative, and productive partner. Experience in a matrix, global, cross-functional organization, collaborating with key stakeholders in sales, product operations, marketing, and engineering. A proven track record of developing product and marketing strategies and effectively communicating recommendations to senior leadership. A solid technical background with hands-on experience in software development; automotive experience is advantageous. An appreciation for user experience and design.

What is Nice to Have

Master's Degree in Engineering or Business Administration. Entrepreneurial experience. 3+ years of experience in the sound software domain (voice, audio, noise management). Senior Pre-Sales or Business Development experience. Experience in branded audio system design, definition, and development.

What Makes You Eligible

Willingness to travel up to 50%, both domestically and internationally. Willingness to work in an office environment, with travel requirements varying based on location. Successful completion of a background investigation and drug screening as a condition of employment. This position requires the use of a HARMAN or customer-owned vehicle, contingent upon maintaining a clean driving record.

What We Offer

HARMAN provides a diverse and inclusive work environment that promotes and encourages career development opportunities, professional training, and competitive compensation. Employees enjoy significant discounts on HARMAN's Consumer Audio products. A flexible work schedule that fosters work-life integration and collaboration in a globally friendly atmosphere. An attractive salary package. Opportunities for professional development through HARMAN University's business and leadership academies, including extensive technical training. Internal talent management leadership acceleration programs. An employee recognition and rewards program.

HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, disability, or other legally protected characteristics.



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