Electronics Test Instrument Product Marketing Specialist

vor 4 Wochen


Munich, Bayern, Deutschland RIGOL TECHNOLOGIES Vollzeit
Job Title: Technical Marketing Engineer for Electronics Test Instrument Product

RIGOL Technologies is a leading provider of test and measurement instruments and solutions, with a global presence and a mission to enable technology exploration and empower possibilities.

Location: Germany, Munich

The Role and Responsibilities:

The Technical Marketing Engineer for Electronics Test Instrument Product will be responsible for developing and executing marketing plans that increase market share, improve brand awareness, and drive revenue growth.

Key Responsibilities:

  1. Conduct market research to analyze trends, customer needs, and competitor activities.
  2. Develop marketing strategies to increase sales and market share.
  3. Create marketing materials, such as brochures, videos, and websites, to showcase product features and benefits.
  4. Support sales efforts by providing product training and sales support.
  5. Provide technical support to customers, both pre- and post-sales.
  6. Attend industry events to network, learn about industry trends, and promote products.
  7. Analyze and report on marketing activities to ensure ROI.

Qualifications:

  • Technical knowledge: Strong background in electronics engineering, including electronic circuits, digital systems, and test and measurement equipment.
  • Marketing skills: Knowledge of marketing principles, including market research, product positioning, pricing strategies, and sales and distribution channels.
  • Sales experience: Experience in sales or working closely with sales teams to develop marketing plans and strategies.
  • Industry knowledge: Good understanding of the Electronics Test Instrument Industry, including trends, competitor activities, and emerging technologies.
  • Education: Bachelor's degree in Electronics Engineering or a related field, with a Master's degree in Electronics Engineering or Business Administration being an added advantage.
  • Experience: Previous experience in a similar role, preferably in the Electronics Test Instrument Industry, is highly desirable.
  • Language skills: Excellent written and verbal communication skills in English, with proficiency in the local language.


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