Technical Marketing Engineer for Electronics Test Instrument Product
vor 2 Wochen
RIGOL Technologies is a global leading provider of test and measurement instruments and solutions, with its headquarters in Suzhou China. Our mission is to enable technology exploration, empower possibilities, and more.
We have established overseas subsidiaries in Europe, the United States, Japan, and Singapore, and achieved localized services and support for major target markets around the world.
The Role and Responsibilities**Technical Marketing Engineer for Electronics Test Instrument Product**
This role is responsible for developing and executing marketing plans that increase the market share of the company's test instrument products, improve brand awareness, and ultimately increase revenue.
The key responsibilities include:
- Conducting market research to analyze market trends, customer needs, and competitor activities.
- Developing marketing strategies to increase sales and market share for the company's test instrument products.
- Creating marketing materials, such as brochures, videos, and websites, to showcase the features and benefits of the company's test instrument products.
- Supporting sales efforts by working closely with the sales team to help them understand the product's capabilities and benefits.
- Providing technical support to customers, both pre- and post-sales, to ensure customer satisfaction and retention.
- Attending industry events to network, learn about industry trends, and promote the company's test instrument products.
- Analyzing and reporting on marketing activities to the management team.
The ideal candidate should have:
- A strong technical background in electronics engineering, including a good understanding of electronic circuits, digital systems, and test and measurement equipment.
- Knowledge of marketing principles, including market research, product positioning, pricing strategies, and sales and distribution channels.
- Experience in sales or working closely with the sales team to develop marketing plans and strategies that support sales efforts.
- A good understanding of the Electronics Test Instrument Industry, including the latest trends, competitor activities, and emerging technologies.
- A Bachelor's degree in Electronics Engineering or a related field, with a Master's degree in either Electronics Engineering or Business Administration being an added advantage.
- Previous experience in a similar role, preferably in the Electronics Test Instrument Industry.
- Excellent written and verbal communication skills in English, as the candidate will be required to communicate with customers and colleagues globally.
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