Electronics Test Instrument Marketing Specialist
vor 2 Monaten
RIGOL Technologies is a leading provider of test and measurement instruments and solutions, with a global presence and a mission to enable technology exploration and empower possibilities.
Location: Germany, Munich
The Role and Responsibilities:
We are seeking a highly skilled Technical Marketing Engineer to develop and execute marketing plans that increase market share, improve brand awareness, and drive revenue growth for our test instrument products.
Key Responsibilities:
- Conduct market research to analyze trends, customer needs, and competitor activities.
- Develop marketing strategies to increase sales and market share.
- Create marketing materials, such as brochures, videos, and websites, to showcase product features and benefits.
- Support sales efforts by providing product training and sales support.
- Provide technical support to customers, both pre- and post-sales.
- Attend industry events to network, learn about industry trends, and promote products.
- Analyze and report on marketing activities to ensure ROI.
Qualifications:
- Strong technical background in electronics engineering, including knowledge of electronic circuits, digital systems, and test and measurement equipment.
- Knowledge of marketing principles, including market research, product positioning, pricing strategies, and sales and distribution channels.
- Experience in sales or working closely with sales teams to develop marketing plans and strategies.
- Good understanding of the Electronics Test Instrument Industry, including the latest trends, competitor activities, and emerging technologies.
- Bachelor's degree in Electronics Engineering or a related field, with a Master's degree in Electronics Engineering or Business Administration preferred.
- Previous experience in a similar role, preferably in the Electronics Test Instrument Industry, is highly desirable.
- Excellent written and verbal communication skills in English, with proficiency in the local language.
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