Senior Director of Brand Strategy
vor 4 Wochen
About Cognigy
Cognigy is an innovative organization that is transforming the customer service landscape through advanced AI solutions. Our award-winning platform, Cognigy.AI, enables enterprises to deliver outstanding customer experiences that are tailored, immediate, and accessible across various languages and channels. By integrating Generative and Conversational AI, our AI Agents are reshaping the future of customer service, improving customer satisfaction, and assisting employees in real-time.
Why Cognigy Stands Out
At Cognigy, we prioritize empowering our workforce to thrive within a diverse, passionate, and respectful environment. We take pride in leading the automation of conversations to simplify life for everyone involved. Our achievements are founded on a culture of mutual trust and respect, where growth and support are highly valued. Our core principles, the 4Ts (Team, Trust, Transparency, Technology), motivate and guide our #CognigyCrew.
Your Role: Senior Director of Brand and Content
Cognigy is on the lookout for a dynamic and seasoned Senior Director of Brand and Content to spearhead our brand and content initiatives. This position will oversee the Cognigy brand, enhance brand visibility, and manage a content team of six professionals. The ideal candidate will possess a robust background in brand management, content development, and team leadership.
Key Responsibilities:
- Formulate and implement a holistic brand strategy to elevate brand recognition and market presence.
- Design and execute thorough internal and external communication strategies to align with Cognigy's goals.
- Guide and mentor the content team of five, ensuring the production of high-quality content that reflects Cognigy's brand voice and messaging.
- Support the broader marketing team with content for field and digital initiatives.
- Oversee the creation of diverse content types, including awareness campaigns, blog articles, whitepapers, case studies, social media content, and marketing materials.
- Preserve and enhance the Cognigy brand identity across all platforms and interactions.
- Evaluate and report on content performance, utilizing insights to refine strategies and boost outcomes.
- Stay informed on industry trends and competitor movements to maintain Cognigy's market leadership.
- Manage content schedules, ensuring timely delivery of materials that resonate with our target audience.
Requirements:
About You:
- Bachelor's degree in Marketing, Communications, or a related discipline; a Master's degree is advantageous.
- Over 10 years of experience in brand management and content development, with a proven history of success.
- Experience in leading and managing a team.
- Strong grasp of SEO and content marketing methodologies.
- Exceptional writing, editing, and communication capabilities.
- Strategic thinker with a methodical execution style.
- Experience in a fast-paced, dynamic work environment.
- Familiarity with conversational AI and technology sectors is a plus.
Skills:
- Ability to work independently in a fast-paced setting.
- Strategic brand management expertise.
- Content creation and curation proficiency.
- Team leadership and development skills.
- Excellent communication and collaboration abilities.
- Analytical skills for performance evaluation.
Benefits:
Life at Cognigy: What We Offer
We are an ambitious and international tech company with a vibrant culture, ensuring that everyone feels included. Our excellent benefits make us an exceptional workplace, including:
- Competitive and performance-based salary.
- Company Pension Scheme.
- 25 days of paid leave, plus 5 floating days, in addition to public holidays.
- Discretionary virtual stock options plan, allowing you to share in the company's success.
- Unique opportunity to contribute to shaping the company with minimal hierarchy.
- Flexible working arrangements.
- Colleague recognition, reward, and celebration events.
- Global Employee Assistance Program.
- ClassPass membership, providing access to various fitness and wellness experiences.
- Continuous learning and development opportunities, including LinkedIn Learning.
- One paid 'Giving Back Day' each year for volunteering in a charity or community activity of your choice.
- Subscription to the Calm app for you and five friends/family members, offering guided meditation, sleep stories, music, masterclasses, and more.
Equal Opportunity Employer Statement: Cognigy does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in the provision of employment opportunities and benefits.
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