Senior Brand Director
vor 2 Wochen
About Cognigy
Cognigy is a pioneering company that is revolutionizing the customer service industry through the use of cutting-edge artificial intelligence technology. Our award-winning solution, Cognigy.AI, empowers businesses to provide exceptional customer service that is personalized, instant, and available in multiple languages and channels. By combining Generative and Conversational AI, our AI Agents are redefining the future of customer service, enhancing customer satisfaction, and supporting employees in real-time.
Why Work with Cognigy?
At Cognigy, we are dedicated to empowering our employees to succeed as part of a diverse, passionate, and respectful team. We take pride in spearheading the automation of conversations to make life easier for everyone. Our success is built on a culture of mutual trust and respect, where growth and support are encouraged. Our core values, the 4Ts (Team, Trust, Transparency, Technology), inspire and drive our #CognigyCrew.
Your Role: Senior Director of Brand and Content
Cognigy is seeking a dynamic and experienced Senior Director of Brand and Content to lead our brand and content strategy. This role will be responsible for managing the Cognigy brand, increasing brand awareness, and leading a content team of six. The ideal candidate will have a strong background in brand management, content creation, and team leadership.
Key Responsibilities:
- Develop and execute a comprehensive brand strategy to increase brand awareness and market presence.
- Create and execute comprehensive internal and external communication plans to support Cognigy's objectives.
- Lead and mentor the 5-person content team, ensuring high-quality content that aligns with Cognigy's brand voice and messaging.
- Support the wider marketing team with content for field and digital campaigns.
- Oversee the creation of various content types, including awareness programs, blog posts, whitepapers, case studies, social media posts, and marketing collateral.
- Maintain and enhance the Cognigy brand identity across all channels and touchpoints.
- Analyze and report on content performance, using insights to refine strategies and improve results.
- Stay updated on industry trends and competitor activities to ensure Cognigy remains at the forefront of the market.
- Manage content calendars, ensuring timely delivery of content that resonates with our target audience.
Requirements:
About You:
- Bachelor's degree in Marketing, Communications, or a related field. Master's degree is a plus.
- 10+ years of experience in brand management and content creation, with a proven track record of success.
- Experience leading and managing a team.
- Strong understanding of SEO and content marketing strategies.
- Exceptional writing, editing, and communication skills.
- Ability to think strategically and execute methodically.
- Experience working in a fast-paced, dynamic environment.
- Familiarity with conversational AI and technology sectors is a plus.
Skills:
- Desire and ability to work autonomously in a fast-paced environment.
- Strategic brand management.
- Content creation and curation.
- Team leadership and development.
- Excellent communication and collaboration.
- Analytical skills for performance tracking.
Benefits:
Life at Cognigy: What We Offer You
We are an ambitious and international tech company with a great culture, and we make sure that everyone feels welcome. Our excellent benefits make us a fantastic place to work - these include:
- Attractive and performance-oriented salary.
- Company Pension Scheme.
- 25 days paid leave, plus 5 floating days, plus public holidays.
- Discretionary virtual stock options plan, so you can benefit from the company's success.
- Unique opportunity to help build and shape the company, with little hierarchy.
- Flexible working options.
- Colleague recognition, reward, and celebration events.
- Global Employee Assistance Program.
- ClassPass membership, giving you access to a variety of fitness and wellness experiences.
- Ongoing learning and development opportunities, including LinkedIn Learning.
- One paid 'Giving Back Day' each year, so you can volunteer for a charity or community activity of your choice.
- Subscription to the Calm app for you plus five friends/family members, giving you access to guided meditation, sleep stories, music, masterclasses, and much more.
Equal Opportunity Employer Statement: Cognigy does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in provision of employment opportunities and benefits.
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