Digital Marketing Performance Specialist
vor 4 Wochen
We are seeking a skilled Digital Marketing Performance Specialist to enhance our dynamic marketing division. This role will focus on launching and refining paid media initiatives across a diverse channel portfolio. You will also be responsible for pioneering new channels currently under evaluation, ensuring our digital marketing efforts are in sync with our business expansion objectives and performance benchmarks. We are looking for a motivated, analytical, and commercially savvy marketing professional to oversee daily optimizations, campaigns, and innovative strategies to meet ROAS and acquisition targets.
Key Responsibilities:
Comprehensive Campaign Management: Enhance campaigns across platforms such as YouTube, Google App Campaigns, and Meta to boost brand visibility and app user acquisition. Ensure peak performance and investigate new in-platform opportunities. New Channel Leadership: Assume responsibility for emerging channels being evaluated (e.g., Programmatic, Demand Generation). Lead Generation Strategy: Design, optimize, and analyze Lead Generation campaigns to support partner acquisition initiatives. Performance Media Strategy and Analysis: Create, implement, and manage innovative paid media strategies to achieve ambitious performance targets. Analyze growth metrics and provide data-driven insights. Cross-Functional Collaboration: Partner with the Senior Marketing Analyst on expenditure tracking, new customer acquisition costs, and ROI. Collaborate effectively with brand, creative, and retention teams to ensure ad creatives are on-brand and optimized, supporting comprehensive campaigns. Additionally, work with the Senior Performance Marketing Manager to review campaign outcomes and brainstorm new testing strategies. Relationship Development: Foster relationships with dedicated platform managers to explore new product betas, align on best practices, and benchmark against industry competitors.About You:
Campaign Management Experience: 2-3 years of experience in managing international brand awareness, lower funnel, and retargeting campaigns, with hands-on creation and optimization to meet CPA and ROI objectives. Marketing Metrics Expertise: Familiarity with complex marketing metrics and KPIs, including SKAN, Sandbox, and MMPs like Adjust and Appsflyer. Innovative Mindset: Proactive in identifying new acquisition opportunities and enhancing performance. Resilient and creative in overcoming technical challenges. Data-Driven Insights: Ability to translate data into actionable business insights. Strategic Perspective: A strategic thinker with a growth-oriented mindset and a comprehensive understanding of business impact. Team Collaboration Skills: Proven experience working collaboratively across various teams such as Product and BI/Analytics. Communication Proficiency: Exceptional communication and presentation skills in English; capable of effectively conveying performance, strategy, and priorities. Brand Awareness Experience: Background in brand awareness display prospecting campaigns, including Rich Media, Video, and High-Impact brand initiatives.MORE THAN A JOB:
Blacklane is a scale-up founded in 2011, dedicated to creating a premier global chauffeur service. We have grown significantly with our partners, achieving over €100 million in annual revenue. Supported by Daimler and other investors across multiple countries, we are a trusted name in corporate travel.
We are committed to ethical business practices and fostering a strong company culture.
Continuous Learning: We believe that constructive feedback is vital for ongoing development. Create your personal development plan and engage in our internal learning communities to advance your career. Flexible Working: We understand the importance of work-life balance. Discover what flexible working hours and home office arrangements suit you and your team. Community Engagement: Connect with fellow team members through regular social events. Our success is driven by collaboration among over 350 individuals from 70 nations, and we are eager to welcome more exceptional talent. Employee Stock Options: We want all team members to share in the company's success, offering virtual stock options to every employee. Fair Compensation: We have established salary bands aligned with local living costs, ensuring equitable pay for all employees. Sustainability Commitment: We care for both people and the planet, having initiated the mobility industry's first global carbon offset scheme. Blacklane aims to deliver 15% of its journeys in electric vehicles. Equal Opportunity: We are dedicated to inclusion and diversity. Our work environment is designed to be inclusive, inspiring, and open. All qualified applicants are considered for employment without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Blacklane Cares Day: Each team member receives 8 hours of paid leave annually to engage in volunteer initiatives of their choice or lead community outreach projects.-
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