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Digital Marketing Performance Specialist

vor 3 Monaten


Berlin, Berlin, Deutschland Amazon Vollzeit

About Amazon
At Amazon, we recognize the transformative power of storytelling. Our commitment to innovation drives us to collaborate with exceptional creators, delivering premium audio experiences to millions worldwide. Our diverse team thrives on creativity and empowerment, shaping the future of audio storytelling.

Role Overview
The Digital Marketing Performance Specialist will elevate our comprehensive media and paid strategies across various channels and marketplaces. A key responsibility will be to refine our investment strategies to optimize performance metrics, leveraging the effectiveness of our media expenditures.

This position is a fixed-term contract.

Key Responsibilities

  • Oversee the monthly and quarterly budget optimization process in collaboration with channel managers, ensuring fluid budget allocation across channels, marketplaces, and regions.
  • Create Tableau dashboards for managing monthly budgets and performance metrics, enhancing the automation of performance reporting.
  • Lead initiatives to optimize the measurement of media spend effectiveness on a global scale.
  • Collaborate with analytics teams to advance our Marketing Mix Modeling and multi-touch attribution efforts.
  • Conceive innovative strategies and conduct experiments for budget distribution across various media channels.
  • Develop comprehensive evaluations of SAC and LTV/incrementality by channel and tactic to maximize the efficient use of our media investments.
  • Ensure operational delivery of results related to optimization, testing, scaling, and assessing the impact of activities on performance metrics.
Basic Qualifications
  • 5+ years of professional experience in multi-channel marketing with a focus on performance and analytics.
  • Experience in Business Intelligence, implementation of attribution modeling, and tracking.
  • Proven ability to build Tableau/SmartData dashboards for data visualization and decision support.
  • Fluency in written and spoken English.
Preferred Qualifications
  • Fluency in additional European languages.
  • Excellent written and verbal communication skills.
  • Strong analytical and quantitative abilities, enabling data-driven development, validation, and measurement of multi-channel campaigns.
  • Understanding of the relationship between Awareness and Performance Marketing activities.
  • Self-motivated with an entrepreneurial mindset and a strong commitment to achieving results.
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