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Digital Marketing Performance Specialist

vor 3 Monaten


Berlin, Berlin, Deutschland Sportstech Brands Holding GmbH Vollzeit
About the Company:

Sportstech Brands Holding GmbH is a leading E-Commerce enterprise based in Berlin, specializing in high-quality fitness equipment and wellness products. Our brand, Sportstech, is recognized for its commitment to innovation and excellence. With a diverse team of over 100 professionals from 25 different nations, we pride ourselves on our collaborative spirit and dedication to success, as acknowledged by various esteemed publications.

Position Overview:

We are seeking a Digital Marketing Performance Specialist (m/w/d) with expertise in Google Ads to join our dynamic team.

Key Responsibilities:
  • Design, execute, and enhance Google Ads initiatives to drive online engagement and conversion rates.
  • Evaluate campaign effectiveness through key performance indicators such as Click-Through Rate (CTR), Cost Per Click (CPC), Conversion Rate, and Return on Investment (ROI).
  • Generate and manage comprehensive reports on campaign performance.
  • Conduct keyword research and analysis to uncover new avenues for growth.
  • Regularly assess and modify bidding strategies and budget distributions.
  • Work closely with the marketing department to ensure Google Ads align with the overall marketing framework.
  • Implement A/B testing to refine ad copy, landing pages, and other campaign components.
  • Leverage Google Analytics and other analytical platforms for thorough performance evaluation.
Candidate Profile:
  • Degree in Marketing, Business Administration, or a related discipline.
  • 2-3 years of hands-on experience in managing Google Ads, ideally within an agency or E-Commerce setting.
  • Proficient in planning, executing, and optimizing Pay-Per-Click (PPC) campaigns.
  • Familiarity with Google Analytics and other web analytics tools.
  • Strong analytical capabilities with a solid grasp of numerical data.
  • Creative mindset with an eye for compelling ad copy and design.
  • Self-motivated, organized, and results-driven work approach.
  • Fluency in German (C1, C2) and proficiency in English.
What We Provide:
  • Convenient location in Berlin.
  • Choice between a Germany ticket or access to a health platform.
  • Flexible working hours, including options for remote work.
  • Company pension plan and occupational health services.
  • Employee discounts on our product range.