Digital Marketing Performance Specialist
vor 4 Wochen
At Lidl e-commerce, we are dedicated to creating efficient and scalable digital products and services for the Lidl online business, continuously evolving them for the future. As part of the IT and digital division of Schwarz Digits, our areas of expertise include Commerce Platforms, Marketing Technology & Enablement, Payment Solutions, New Digital Business Models, and SCRM Loyalty Platforms.
Your Responsibilities- In your new position as a Digital Marketing Performance Specialist with a focus on Display, you will manage, direct, and enhance display advertising initiatives for our international online platforms.
- Your primary focus will be on retargeting campaigns through partners such as Criteo and RTB House, which you will continuously develop and optimize.
- You will monitor market changes, trends, and the evolution of relevant technologies and tools to advance the retargeting sector, both on the web and within mobile applications.
- When necessary, you will also support and advise our national marketing teams, assisting in the development of compelling display advertising strategies beyond just retargeting and enhancing the technical setup.
- Finally, you will ensure ongoing data-driven performance monitoring and create reports and analyses for performance-based optimization.
- A successfully completed degree with a focus on Marketing, Digital Media, E-Commerce, or a related field.
- Several years of experience and in-depth knowledge in display advertising, ideally in retargeting and eCommerce; expertise in additional performance marketing channels and app marketing is a plus.
- A desire for responsibility and the ability to share your knowledge, presenting it effectively to colleagues and management.
- Experience working with ad servers and the Google Marketing Platform (dv360, DBM, DCM) is advantageous.
- Strong analytical skills, a conceptual mindset, and an organized approach to work.
- Excellent proficiency in both English and German, with additional language skills being beneficial.
- Onboarding: We provide comprehensive training to immerse you in your responsibilities.
- Team Environment: Collaborate within a motivated, open-minded, and supportive team.
- Culture: Experience a respectful and collegial atmosphere with a culture of open communication.
- Professional Development: Access to personalized opportunities for personal and professional growth.
- Compensation: Enjoy an attractive remuneration package.
- Job Security: Benefit from a stable position within a dynamic retail organization.
- Flexible Work: We value flexible working arrangements, allowing for remote work up to five days a week.
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