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Digital Marketing Performance Specialist

vor 3 Monaten

Berlin, Berlin, Deutschland Sportstech Brands Holding GmbH Vollzeit
Über uns

Die Sportstech Brands Holding GmbH ist ein führendes E-Commerce Unternehmen mit Sitz in Berlin, das sich auf hochwertige Fitnessgeräte und Wellnesslösungen spezialisiert hat. Unser engagiertes Team von über 100 Mitarbeitern aus 25 verschiedenen Nationen bringt eine gemeinsame Leidenschaft für Innovation und Fortschritt mit. Wir sind stolz darauf, als eines der am schnellsten wachsenden Unternehmen in Deutschland und Europa anerkannt zu werden.

Wir suchen einen Digital Marketing Performance Specialist (m/w/d) mit Schwerpunkt auf Google Ads, um unser Team zu verstärken.

Deine Aufgaben:
  • Entwicklung, Implementierung und kontinuierliche Optimierung von Google Ads Kampagnen zur Maximierung des Online-Traffics und der Conversion-Raten.
  • Analyse und Auswertung der Kampagnenleistung anhand relevanter KPIs wie Klickrate (CTR), Kosten pro Klick (CPC), Conversion-Rate und Return on Investment (ROI).
  • Erstellung und Pflege detaillierter Kampagnen- und Performance-Reports.
  • Durchführung von Keyword-Recherchen und -Analysen zur Identifizierung neuer Wachstumschancen.
  • Ständige Überwachung und Anpassung von Gebotsstrategien sowie Budgetverteilungen.
  • Zusammenarbeit mit dem Marketingteam zur Integration von Google Ads in die umfassende Marketingstrategie.
  • Durchführung von A/B-Tests zur Optimierung von Anzeigentexten, Zielseiten und weiteren Kampagnenelementen.
  • Nutzung von Google Analytics und anderen Analysetools zur tiefgreifenden Performance-Analyse.
Dein Profil:
  • Abgeschlossenes Studium im Bereich Marketing, Betriebswirtschaft oder eine vergleichbare Qualifikation.
  • Mindestens 2-3 Jahre Erfahrung im Management von Google Ads, idealerweise in einer Agentur oder im E-Commerce-Sektor.
  • Fundierte Kenntnisse in der Planung, Durchführung und Optimierung von PPC-Kampagnen.
  • Erfahrung im Umgang mit Google Analytics und anderen Web-Analyse-Tools.
  • Ausgeprägte analytische Fähigkeiten und ein gutes Zahlenverständnis.
  • Kreativität und ein Gespür für ansprechende Anzeigentexte und -gestaltung.
  • Selbstständige, strukturierte und ergebnisorientierte Arbeitsweise.
  • Fließende Deutschkenntnisse (C1, C2) sowie verhandlungssichere Englischkenntnisse.
Was wir bieten:
  • Eine zentrale Lage mit hervorragender Anbindung.
  • Optionen zur Förderung von Gesundheit und Nachhaltigkeit, wie z.B. ein Deutschlandticket oder Zugang zu Gesundheitsplattformen.
  • Freiraum für kreative Gestaltung und die Möglichkeit, die People & Culture-Vision aktiv mitzugestalten.
  • Flexible Arbeitszeiten und die Möglichkeit, im Home-Office zu arbeiten.
  • Betriebliche Altersvorsorge und betriebsärztliche Versorgung.
  • Mitarbeiterrabatte auf unsere Produkte.
Interesse geweckt?

Wir freuen uns darauf, mehr über dich zu erfahren und wie du unser Team bereichern kannst.