Head of Product Marketing

Vor 4 Tagen

Berlin, Berlin, Deutschland Talon GmbH Vollzeit
About the Role

The Head of Product Marketing at Talon GmbH will lead the development and execution of our product marketing strategy. This role will collaborate with the go-to-market team to drive initiatives that enhance product positioning, pricing, packaging, and competitive differentiation. Additionally, the Head of Product Marketing will work closely with the product and sales teams to refine our understanding of the addressable market, ensuring our offerings meet customer needs and market demands. This position is pivotal in aligning our marketing efforts with business objectives to drive growth and market leadership.

Key Responsibilities
  • Market Research & Analysis: Conduct customer, market, pricing, and competitive research to identify customer needs, market trends, and opportunities for growth.
  • Messaging & Positioning: Craft compelling stories to communicate our vision of redefining the category of Loyalty & Promotions and connect our product with technical, marketing, and C-suite audiences. Partner with the existing PMM team to develop and evolve Talon GmbH's messaging, ensuring consistency across all channels and materials, especially for Sales, Success, and Product teams.
  • Product Influence: Collaborate closely with the Product team to influence the product roadmap by providing market insights and customer feedback. Ensure product development aligns with market demands and opportunities. This includes leading market sizing projects and white-space analysis to identify strategic business opportunities and make prioritization recommendations.
  • Pricing: Develop innovative, impactful pricing and packaging recommendations for new and existing products. Align the revenue organization behind these strategies, enabling field teams to leverage new pricing and programs.
  • Competitive Strategy: Become an expert in competitive research, defining areas of strength and differentiation for Talon GmbH. Build sales plays that enable business growth and customer success.
  • Go-to-Market Strategy: Leverage competitive insights to build and execute strategic sales plays in partnership with marketing and sales leaders. Develop and execute go-to-market strategies for new product launches, ensuring alignment with overall business objectives alongside the existing PMM team.
  • Strategic Enablement: Work with Marketing, Sales, and Customer Success teams to ensure internal teams are enabled and that content reaches the right audiences.
  • KPIs and Reporting: Establish key performance indicators (KPIs) to measure the success of pricing strategies and product initiatives. Regularly present work and recommendations to the executive team to drive consensus and action across executive stakeholders.
Requirements
  • 7+ years of experience in customer experience martech B2B SaaS product marketing and go-to-market (GTM) strategies (prior direct experience is required for this senior role).
  • Experience in business consulting, product management, or marketing is a plus but not necessary.
  • Exceptional communication skills, with the ability to translate technical features into benefits for a wide audience.
  • Strong cross-functional relationship-building skills with stakeholders.
  • The ability to understand and identify market trends, competitor actions, and user needs across multiple segments.
  • Strong prioritization skills and the ability to juggle multiple projects at once.
  • A passion for creating customer value and solving problems.
What We Offer
  • Learning budget and LinkedIn Learning.
  • 30 vacation days.
  • Remote-work abroad up to 90 days.
  • In-house German language courses.
  • Discounted Urban Sports Club membership and BVG ticket.
  • Work-Dog-Balance, your best friend is more than welcome.
  • Mental health support.
Why Work for Us
  • The right attitude: modern methods and a diverse, creative workspace with an open and international culture.
  • Everyone for the product: Together we create a flexible, highly scalable product with state-of-the-art technologies. We can only succeed if everyone works as a team.
  • Healthy Growth: Growing our company means growing everyone in the team. We love to share knowledge and learn.
  • A great environment: Flexible and family-friendly environment, bright and easily accessible offices, modern software and hardware.
  • High flexibility degree: Prefer to work early or late at night? Do you have to pick up your children from kindergarten? Do you prefer working abroad? We believe in results and motivated employees.

  • Head of Marketing

    Vor 7 Tagen

    Berlin, Berlin, Deutschland Choco Vollzeit

    About ChocoChoco is a leading food technology company that aims to enable the global food system to become sustainable. Our mission is to connect the global food system and make it waste-free and efficient.The RoleWe are seeking a highly experienced and skilled Head of Marketing to lead our global marketing function. As a key member of our executive team,...

  • Head of Marketing

    Vor 4 Tagen

    Berlin, Berlin, Deutschland Choco Vollzeit

    About ChocoChoco is a leading food technology company that aims to enable the global food system to become sustainable. Our mission is to connect the global food system and make it waste-free and efficient.The RoleWe are seeking a highly experienced and skilled Head of Marketing to lead our global marketing function. As a key member of our executive team,...

  • Head of Marketing

    vor 2 Wochen

    Berlin, Berlin, Deutschland Choco Vollzeit

    About ChocoChoco is a leading food technology company that aims to enable the global food system to become sustainable. Our mission is to connect the global food system and make it waste-free and efficient.The RoleWe are seeking a highly experienced and skilled Head of Marketing to lead our global marketing function. As a key member of our executive team,...

  • Head of Product Marketing

    vor 4 Wochen

    Berlin, Berlin, Deutschland Remote Vollzeit

    All of our positions are fully remote. You do not have to relocate to join us.About UsAt Remote, we are committed to shaping the future of work through our comprehensive HR and remote work solutions. We are looking for a skilled professional to join our Marketing team as a Product Marketing Director.What this role can provide youOversee product marketing...

  • Head of Product Marketing

    Vor 7 Tagen

    Berlin, Berlin, Deutschland Remote Vollzeit

    About the RoleWe are seeking a highly skilled and experienced Product Marketing Director to join our team at Remote. As a key member of our Marketing department, you will be responsible for developing and executing strategies to drive product awareness and adoption.Key ResponsibilitiesStrategic Leadership: Ensure that our products meet market needs, are...

  • Head of Product Marketing

    Vor 5 Tagen

    Berlin, Berlin, Deutschland Remote Vollzeit

    About the RoleWe are seeking a highly skilled and experienced Product Marketing Director to join our team at Remote. As a key member of our Marketing department, you will be responsible for developing and executing strategies to drive product awareness and adoption.Key ResponsibilitiesStrategic Leadership: Ensure that our products meet market needs, are...

  • Head of Sales and Marketing

    Vor 6 Tagen

    Berlin, Berlin, Deutschland RESI App part of Retrac GmbH Vollzeit

    About the RoleWe are seeking a highly experienced and strategic Head of Sales and Marketing to lead our sales and marketing efforts at RESI App, part of Retrac GmbH. As a key member of our team, you will be responsible for developing and executing comprehensive sales and marketing strategies to drive growth and maximize revenue.Key ResponsibilitiesDevelop...

  • Head of Sales and Marketing

    vor 1 Woche

    Berlin, Berlin, Deutschland RESI App part of Retrac GmbH Vollzeit

    About the RoleWe are seeking a highly experienced and strategic Head of Sales and Marketing to lead our sales and marketing efforts at RESI App, part of Retrac GmbH. As a key member of our team, you will be responsible for developing and executing comprehensive sales and marketing strategies to drive growth and maximize revenue.Key ResponsibilitiesDevelop...

  • Head of Marketing

    vor 4 Wochen

    Berlin, Berlin, Deutschland Edgeless Systems Vollzeit

    Join Edgeless Systems as Our Head of MarketingWelcome to Edgeless Systems, an innovative German cybersecurity startup focused on confidential computing. We are committed to protecting data through encryption, ensuring it remains secure from unauthorized access and breaches. With our recent achievement of securing $5 million in seed funding, we have...

  • Head of Marketing

    vor 1 Monat

    Berlin, Berlin, Deutschland mute-labs Vollzeit

    Head of Marketing (m/f/d) INTRO You are an experienced Marketing leader and ready to steer the marketing ship of a growing company that's been profitable from day one? Here is your chance: We are an outstanding team, running a very solid business and we are looking for someone special to take over marketing. So we want you You like developing and...

  • Head of Marketing

    vor 4 Wochen

    Berlin, Berlin, Deutschland Edgeless Systems Vollzeit

    Join Edgeless Systems as Our Head of MarketingWelcome to Edgeless Systems, an innovative German cybersecurity startup specializing in confidential computing. We are committed to protecting data through encryption, ensuring it remains secure from unauthorized access and breaches. With our recent achievement of securing a $5 million seed funding round, we have...

  • Head of Product Innovation

    Vor 6 Tagen

    Berlin, Berlin, Deutschland FREE NOW Vollzeit

    About the Role:We are seeking a seasoned product leader to join our team at FREE NOW. As a Head of Product Innovation, you will be responsible for defining and driving the product strategy for our consumer products, improving and delivering great user experiences for both our B2C and B2B customers.Key Responsibilities:Develop and maintain a prioritized...

  • Head of Product Innovation

    Vor 6 Tagen

    Berlin, Berlin, Deutschland FREE NOW Vollzeit

    About the Role:We are seeking a seasoned product leader to join our team at FREE NOW. As a Head of Product Innovation, you will be responsible for defining and driving the product strategy for our consumer products, improving and delivering great user experiences for both our B2C and B2B customers.Key Responsibilities:Develop and maintain a prioritized...

  • Head of Product

    vor 1 Woche

    Berlin, Berlin, Deutschland Cherry Ventures Vollzeit

    About the RoleWe are seeking a highly skilled and experienced Head of Product to join our team at Cherry Ventures. As a key member of our leadership team, you will be responsible for driving the development and execution of our product strategy, ensuring alignment with our business goals and objectives.The ideal candidate will have a strong background in...

  • Head of Product

    Vor 6 Tagen

    Berlin, Berlin, Deutschland Cherry Ventures Vollzeit

    About the RoleWe are seeking a highly skilled and experienced Head of Product to join our team at Cherry Ventures. As a key member of our leadership team, you will be responsible for driving the development and execution of our product strategy, ensuring alignment with our business goals and objectives.The ideal candidate will have a strong background in...

  • Head of Marketing Strategy

    vor 4 Wochen

    Berlin, Berlin, Deutschland reisetopia GmbH Vollzeit

    Head of Marketing Strategy (m/w/d)As a seasoned professional in Search Engine Optimization (SEO) and Search Engine Advertising (SEA), you will play a pivotal role in shaping our marketing division as a member of the executive team. We invite you to lead our growth initiatives as the Head of Marketing Strategy (m/w/d).Join a vibrant and ambitious team that...

  • Head of Marketing Strategy

    Vor 5 Tagen

    Berlin, Berlin, Deutschland reisetopia GmbH Vollzeit

    Head of Marketing Strategy (m/w/d)As a seasoned professional in Search Engine Optimization (SEO) and Search Engine Advertising (SEA), you will play a pivotal role in shaping our marketing division as a member of the executive team. We invite you to lead our growth initiatives as the Head of Marketing Strategy (m/w/d).Join a vibrant and ambitious team that...

  • Head of Product Development

    Vor 4 Tagen

    Berlin, Berlin, Deutschland Brightsmith | B Corp™ Vollzeit

    We are excited to be working with a leading innovator in the e-Mobility sector to find a talented Head of Product Development.As the Head of Product Development, you will play a crucial role in driving the continued growth and success of our company's projects, focusing on the financial services team. You will lead a small team of Product Managers, guiding...

  • Head of Product Development

    Vor 4 Tagen

    Berlin, Berlin, Deutschland Brightsmith | B Corp™ Vollzeit

    We are excited to be working with a leading innovator in the e-Mobility sector to find a talented Head of Product Development.As the Head of Product Development, you will play a crucial role in driving the continued growth and success of our company's projects, focusing on the financial services team. You will lead a small team of Product Managers, guiding...

  • Head of Product Strategy

    vor 4 Wochen

    Berlin, Berlin, Deutschland AVIV Group Vollzeit

    Job Title: Head of Product StrategyCompany: AVIV GroupOverview:The Head of Product Strategy at AVIV Group is tasked with steering the Product Management division within the Connect sector. This position entails formulating and supervising the implementation of the Product strategy in partnership with design and engineering teams. The primary responsibilities...