Head of Marketing

vor 1 Woche

Berlin, Berlin, Deutschland Choco Vollzeit

About Choco

Choco is a leading food technology company that aims to enable the global food system to become sustainable. Our mission is to connect the global food system and make it waste-free and efficient.

The Role

We are seeking a highly experienced and skilled Head of Marketing to lead our global marketing function. As a key member of our executive team, you will be responsible for developing and executing a comprehensive marketing strategy to drive brand awareness, lead generation, and revenue growth across multiple regions.

Key Responsibilities

  • Develop and execute a global marketing strategy aligned with Choco's business objectives.
  • Define and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
  • Monitor and analyze market trends, competitor activities, and customer needs within the food distribution sector to inform strategic decisions.
  • Utilize data and analytics to continuously test, measure, and iterate on the best channel mix for optimizing growth and ROI.
  • Implement data-driven marketing strategies to optimize the performance of digital channels.
  • Develop and implement region-specific lead generation strategies to drive qualified leads into the sales pipeline.
  • Collaborate with Sales and Product teams to create compelling value propositions and marketing collateral tailored to food distributors.
  • Utilize marketing automation and CRM tools to track, nurture, and convert leads.
  • Collaborate with the Head of Global Branding and PR to develop and manage the company's PR strategy to enhance brand reputation and visibility within the food distribution industry.
  • Work with the Head of Global Branding and PR to plan and execute industry events, webinars, trade shows, and conferences focused on food distribution to generate leads and build brand presence.
  • Lead the go-to market of new and existing products, including market analysis, competitive positioning, acquisition and adoption strategies, communication planning.
  • Drive the execution to launch new products in collaboration with the Product organization, including supervising asset development and implementation across touchpoints.
  • Build, mentor, and develop a high-performing marketing team of in-house professionals and freelancers, fostering a culture of innovation and excellence.

Requirements

  • Bachelor (preferably Master's) degree in marketing, media, communications, or related disciplines.
  • 7–10 years proven experience in B2B marketing, preferably including experience from niche industries.
  • 3+ years leadership experience with the ability to inspire and motivate cross-functional teams to achieve common goals.
  • Excellent analytical skills and results-driven mindset, with the ability to quantify performance and optimize results effectively.
  • Demonstrated ability to thrive in a dynamic, entrepreneurial environment and adapt quickly to changing priorities and market conditions.
  • Experience and knowledge of international markets, specifically the US, is a plus.

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