Head of Brand Strategy

vor 4 Wochen

Hamburg, Hamburg, Deutschland The Quality Group GmbH Vollzeit

About the Role: As the Director of Brand and Product Management at More Nutrition, you will spearhead the formulation and implementation of brand and product category strategies that align with the overarching objectives of the organization. You will oversee the brand budget and ensure the achievement of targets while being accountable for the brand/product category P&L.

Your Key Responsibilities:

  • Formulate and execute brand and product category strategies to meet company objectives, ensuring uniformity across all channels.
  • Develop and implement a global portfolio strategy for designated product lines/categories, aligning with business goals, market trends, and consumer insights.
  • Identify avenues for growth, assess market dynamics, and propose portfolio modifications to enhance market share and profitability.
  • Establish and uphold pricing structures, pricing, and promotional guidelines for brand/product lines to stimulate growth and profit margins.
  • Collaborate with product development teams to ensure new products align with brand positioning and devise go-to-market strategies.
  • Plan and execute multi-channel marketing initiatives to boost brand recognition and drive customer acquisition.
  • Explore partnerships and collaborations to enhance brand visibility and reach new demographics.
  • Lead and mentor marketing professionals, cultivating a collaborative and innovative workplace culture.

Your Qualifications:

  • Master's degree in Marketing, Business Administration, or a related discipline.
  • 8-10+ years of experience in brand management within the FMCG sector, encompassing global development and local execution.
  • Demonstrated success in crafting and implementing effective brand strategies that drive growth.
  • Experience in product development, including consumer insights, concept creation, and market entry planning.
  • Strong grasp of digital marketing, e-commerce, and social media platforms.
  • Exceptional leadership and team management capabilities, with the ability to inspire and motivate teams.
  • Analytical mindset with expertise in market research, data analysis, and performance metrics.
  • Outstanding communication and presentation skills, both written and verbal.
  • A passion for sports, fitness, and wellness is preferred.
  • Fluency in English and German is essential.

Benefits: Being part of our organization means engaging in a high-performance environment with a shared enthusiasm for our products and mission. Expect a diverse culture, strong team cohesion, continuous opportunities for professional development, and an exciting blend of lifestyle and work.

About The Quality Group: The Quality Group (TQG) is a leading enterprise in Germany for sports nutrition, dietary supplements, and reduced-sugar products, with an annual turnover exceeding 500 million euros. Our innovative digital Direct-to-Consumer & Social Commerce business model includes in-house production, logistics, and technology, encompassing brands like 'ESN' and 'More Nutrition,' which are deeply integrated into their respective communities, aiming to enrich the lives of their members and customers.

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