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Head of Brand Strategy

vor 3 Monaten


Hamburg, Hamburg, Deutschland The Quality Group GmbH Vollzeit

About The Role: As the Director of Brand & Product Management at More Nutrition, you will spearhead the formulation and implementation of brand and product category strategies that align with the overarching objectives of the organization. Your leadership will be crucial in managing the brand budget and achieving targeted outcomes.

Key Responsibilities:

  • Formulate and execute comprehensive brand and product category strategies to meet organizational goals, ensuring uniformity across all customer interactions.
  • Devise and implement a global portfolio strategy for designated product lines/categories, aligning with business goals, market trends, and consumer insights.
  • Identify avenues for growth, assess market dynamics, and propose portfolio modifications to enhance market share and profitability.
  • Establish and uphold pricing structures, along with pricing and promotional guidelines for brand/product lines to foster growth and margin enhancement.
  • Collaborate with product development teams to ensure new products resonate with brand positioning and outline effective go-to-market strategies.
  • Plan and execute multi-channel marketing initiatives to boost brand visibility and drive customer engagement.
  • Investigate partnerships and collaborations to amplify brand presence and reach new demographics.
  • Guide and mentor marketing professionals, cultivating a collaborative and innovative workplace culture.

Qualifications:

  • Master's degree in Marketing, Business Administration, or a related discipline.
  • 8-10+ years of experience in brand management within the FMCG sector, encompassing global strategy development and local execution.
  • Demonstrated success in crafting and implementing effective brand strategies that drive growth.
  • Experience in product development, including consumer insights, concept formulation, and market entry planning.
  • Solid understanding of digital marketing, e-commerce, and social media channels.
  • Exceptional leadership and team management capabilities, with a talent for inspiring and motivating teams.
  • Analytical mindset with expertise in market research, data analysis, and performance metrics.
  • Outstanding communication and presentation skills, both written and verbal.
  • A passion for sports, fitness, and wellness is preferred.
  • Fluency in English and German is required.

Benefits: Being part of our organization means engaging in a high-performance environment with a shared enthusiasm for our products and mission. Expect a diverse culture, strong team cohesion, continuous opportunities for professional development, and an exciting blend of lifestyle and work.

About Us: The Quality Group (TQG) is a leading enterprise in Germany specializing in sports nutrition, dietary supplements, and reduced-sugar products. Our company operates an exceptional digital Direct-to-Consumer & Social Commerce business model, which includes in-house production, logistics, and technology.