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Lead Product Marketing Strategist
vor 3 Monaten
Overview of the Position
The Senior Product Marketing Manager plays a crucial role in steering the business strategy from a product perspective, collaborating closely with Global Marketing, Application Marketing, and Commercial Marketing teams.
Key Responsibilities:
- Oversee the product portfolio, managing the entire product life cycle.
- Develop and implement marketing plans, including product positioning, value propositions, and go-to-market strategies.
- Lead product launches and market introductions by creating and initiating content for marketing communications materials and activities.
- Ensure the execution of business plans for related product families and fulfill business case objectives.
- Advocate for the product portfolio, particularly focusing on newly launched products.
- Provide second-level support regarding product features, documentation, and customer inquiries related to products.
- Manage pricing strategies, including initial price setting and ongoing price maintenance.
- Conduct market research to identify opportunities and potential risks early on.
- Collaborate with Global Marketing Managers, Application Marketing Managers, and Commercial Marketing teams for new product development projects; contribute to regular Product to Market Alignment meetings.
Candidate Profile
- A Master's degree in engineering or physics, or a Bachelor's degree in a technical field combined with a Master's degree in business administration or economics.
- At least 7 years of professional experience in marketing and product management within the semiconductor industry.
- In-depth knowledge of power semiconductor customer applications.
- Exceptional communication and presentation abilities.
- Proficient in both written and spoken English and German.
- Strong analytical skills and a structured approach to work.
- Highly motivated and a team player.
- Entrepreneurial mindset.
- Strong customer focus and service orientation.
- Cultural awareness and the ability to work effectively in international teams.
Benefits Offered by Nexperia:
- Flexible working hours with options for overtime reduction to support work-life balance.
- An unlimited employment contract with a competitive salary and additional voluntary employee benefits.
- A diverse range of training programs and career advancement opportunities.
- Various additional benefits, including retirement plans, travel allowances for public transport, bike leasing, company events, sports and leisure activities, employee discounts, and more.
Nexperia is committed to equal opportunity and affirmative action in employment.
