Digital Marketing Strategist
vor 3 Wochen
Job Title: Digital Marketing Strategist
About the Role:
We are seeking a highly skilled Digital Marketing Strategist to join our team at TradeLink. As a key member of our Demand Squad, you will be responsible for developing and executing demand generation strategies that drive qualified leads, increase organic traffic, and boost brand awareness.
Key Responsibilities:
- Develop and implement demand generation strategies across organic and paid channels, content, and team collaborations.
- Drive holistic campaigns across the entire funnel, including educational webinars and our company blog, to increase organic traffic and search engine rankings.
- Plan and execute CRM-focused activities such as newsletters and email marketing campaigns to nurture leads and engage customers.
- Improve sales performance by equipping the sales team with effective tools such as slideware, email templates, brochures, and whitepapers.
- Monitor, measure, and optimize campaign performance, our website, and the leads funnel, driving a clear, actionable test-and-learn agenda.
- Analyze and report on KPIs and pipeline generation to identify key challenges and priorities.
Requirements:
- 3+ years of experience in Demand Generation, Content Marketing, or Inbound Marketing in a B2B environment.
- Strong sense for impactful content design and planning, excellent writing and editing skills, and the ability to coordinate across departments.
- Ability to craft compelling narratives across various formats (blogs, social media, webinars, etc.), and create content that resonates with target audiences.
- Analytical mindset, strong organizational skills, and ability to manage multiple projects simultaneously while aligning efforts with business goals.
- Great interpersonal skills, thrive in fast-paced environments, and enjoy independently building processes from the ground up.
- Fluency in German (written and spoken) and proficiency in English.
About TradeLink:
TradeLink is a SaaS-enabled B2B network in the logistics industry backed by strong investors. We offer a remote-first setup, flexible work arrangements, and a strong sense of belonging while working remotely from over 20 cities and multiple countries. Our company culture is inclusive, diverse, and passionate about digital disruption.
What We Offer:
- Opportunity to play a significant role in building a new type of company.
- Lots of flexibility due to our remote-first setup.
- A strong sense of belonging while working remotely.
- An extremely steep learning curve with continuous development opportunities.
- A team full of passionate, motivated people who contribute to a supportive and inspirational environment.
- An inclusive culture and diverse teams.
- A direct stake in the company's growth and achievements.
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