Head of CRM

vor 3 Wochen

Berlin, Deutschland Primal-state Vollzeit

**What is Primal State?**:
**Hey, we are Primal State** - a young, fast-growing health & well aging company from Berlin. **Glow25** is now another very successful brand in the Primal family - a collagen company that is setting new standards in the well aging market. We have made it our mission to give people a vital and invigorating start to the day with high-quality nutritional supplements.

We may be a little biased, but we think we're really fun to work with. We are a remote-first team (our team members are currently spread all over Germany), for whom it is important to build deep bonds with each other despite the physical distance and, above all, to have a lot of fun at work.

**And now you come into play** We are continuing to grow strongly and are looking for emphatic, smart and value-driven colleagues who can support us with their knowledge and their very own personality. We have big plans and want you to give your best

**This is where we need your support**:
As the **Head of **CRM & Retention** (all genders)** at Glow25**, you will play a crucial role in maximizing customer retention and lifetime value through strategic initiatives aimed at fostering long-term relationships with our existing customer base.

You will lead a team responsible for implementing CRM systems, analyzing customer data, and executing targeted retention and sales campaigns. Your expertise in customer relationship management will be essential in designing personalized communication strategies, optimizing the customer experience, and driving long-term brand loyalty in a fast-growing eCommerce environment.

**Your main tasks are**:

- ** Strategy Development**:Lead the development and execution of comprehensive CRM and retention strategies aligned with our business objectives. Identify opportunities to enhance customer satisfaction, drive repeat purchases, and maximize lifetime value.
- ** CRM Implementation**: Oversee the implementation and optimization of CRM systems to effectively manage customer data, segment audiences, and personalize communications. Ensure seamless integration with other marketing and sales platforms.
- ** Customer Data Analysis**: Utilize customer data and insights to segment audiences, identify behavioral patterns, and personalize communication strategies. Continuously analyze data to track customer engagement, purchase behavior, and overall satisfaction.
- ** Retention Campaigns**: Design and execute targeted retention and sales campaigns aimed at re-engaging dormant customers, incentivizing repeat purchases, and increasing customer lifetime value. Collaborate with the marketing team to develop compelling messaging and creative assets.
- ** Loyalty Programs**: Develop and manage strategic loyalty programs designed to reward customer loyalty, drive repeat purchases, and increase customer retention. Monitor program performance and iterate strategies based on insights and feedback.

**Your side tasks are**:

- ** Cross-functional Collaboration**: Collaborate with cross-functional teams, including marketing, sales, customer support, and product development, to optimize the end-to-end customer experience. Align CRM and retention efforts with broader business initiatives and customer-centric strategies.
- ** Performance Tracking**: Track key performance metrics related to customer retention, lifetime value, churn rate, and engagement. Develop reports and dashboards to monitor campaign performance, identify trends, and evaluate the effectiveness of retention efforts.
- ** Continuous Improvement**: Identify opportunities for process optimization and innovation to enhance customer engagement and retention efforts. Stay updated on industry trends, best practices, and emerging technologies in CRM and retention.

**You have the following experience**:

- You have a university degree in marketing, business, or a related field (additional certifications or training in CRM, customer retention, or related areas are a plus).
- You have 5+ years relevant experience in CRM, customer retention and related roles within e-commerce.
- You have proven experience leading and managing teams in dynamic environments, motivating members, setting clear goals, and achieving results.
- You have extensive knowledge of CRM systems, tools, and best practices, including implementation, data management, segmentation, and automation.
- You showcase strong analytical skills, interpreting customer data, deriving actionable insights, and making data-driven decisions using various analysis techniques.
- You demonstrate proficiency in developing and executing comprehensive CRM and retention strategies aligned with business objectives, delivering measurable results.
- You exhibit excellent communication and interpersonal skills, effectively collaborating with cross-functional teams and stakeholders at all levels.
- You bring deep understanding of customer behavior, preferences, and needs, successfully developing personalized communication strat

  • Head of CRM Development

    Vor 5 Tagen

    Berlin, Deutschland Awin Vollzeit

    **Purpose of Position**: The Global Business Operations team drives the implementation and adoption of the CRM platform at Awin for customer facing teams, empowering them to be more efficient and to provide better services for Awin clients. The Head of CRM Development is an essential part of Awin's Global Business Operations team reporting to the Head of...

  • Head of CRM

    vor 3 Wochen

    Berlin, Deutschland Gelato Vollzeit

    **About Gelato** Gelato has built the world's largest and most global platform for on-demand production and fulfillment of customized products. Today, those products are part of huge markets, such as apparel, wall-art, drinkware, digitally printed books, greeting cards. In the future, the market opportunities are endless thanks to new technologies such as 3D...

  • Global Head of CRM

    vor 1 Woche

    Berlin, Deutschland Blacklane GmbH Vollzeit

    We’re looking for a talented Marketer to join us as Global Head of CRM at Blacklane to lead the next scale-up phase of our CRM strategy. This role will step-change our capability in the field of CRM and accelerate our retention metrics as we build our brand in over 50 markets worldwide. Blacklane has offered a successful global chauffeur service to...

  • Head of CRM

    vor 3 Wochen

    Berlin, Deutschland Magaloop GmbH Vollzeit

    What will keep you challenged - Lead, build and enable the CRM team, develop and implement CRM strategy to drive traffic and conversion at lowest costs. - Lead and optimize Customer Lifecycle Management (On-boarding, Activation, Lifecycle and Reactivation) - Translate insights into business decisions and optimization of campaigns - Align performance for...

  • Head of CRM

    vor 3 Wochen

    Berlin, Deutschland Spread Group Vollzeit

    **Who We Are**: Spread Group is a renowned global provider of customized apparel and lifestyle products, distinguished by our commitment to made-to-order technology. Our core business model revolves around producing precisely what our customers desire, precisely when they desire it. As pioneers in this space, we combine sustainability with on-demand...

  • Head of CRM

    vor 1 Woche

    Berlin, Deutschland Bling Vollzeit

    At Bling, we believe there's nothing more important than family. That's why we're working every day to provide families peace of mind through our app. Bling is Europe's leading Family-Fintech platform, making household organization easy for every family. Though launched just a year ago, we are already among Europe's fastest-growing consumer brands, on track...

  • Head of Digital Marketing

    vor 2 Wochen

    Berlin, Deutschland The KaDeWe Group GmbH Vollzeit

    Beschreibung **Drive for Change**: Im Juni 2020 haben wir mit unserem Onlineshop kadewe.de die Neuausrichtung für unsere digitalen Customer Touchpoints umgesetzt. Die Omni-Channel-Strategie entwickeln wir mit Stakeholdern aus Marketing, Merchandise Planning, Supply Chain Customer Service sowie den Department Stores konstant weiter. Wenn du ein Teamplayer...

  • Head of Digital Marketing

    vor 2 Wochen

    Berlin, Deutschland The KaDeWe Group GmbH Vollzeit

    Beschreibung **Drive for Change**: Im Juni 2020 haben wir mit unserem Onlineshop kadewe.de die Neuausrichtung für unsere digitalen Customer Touchpoints umgesetzt. Die Omni-Channel-Strategie entwickeln wir mit Stakeholdern aus Marketing, Merchandise Planning, Supply Chain Customer Service sowie den Department Stores konstant weiter. Wenn du ein Teamplayer...

  • Head of Performance Marketing

    vor 1 Woche

    Berlin, Deutschland kinderwelt tausendkind GmbH Vollzeit

    tausendkind - Wir sind der Online-Shop für Baby - und Kinderartikel mit der größten Produktvielfalt im deutschsprachigen Raum. Für Google sind wir der relevanteste Online-Shop für Baby - und Kindermode. 2010 gegründet, gehört tausendkind seit 2020 als eigenständiges Unternehmen zur Weltbild-Gruppe. Gemeinsam haben wir viel vor und die Basis dafür...

  • Head of Performance Marketing

    Vor 4 Tagen

    Berlin, Deutschland kinderwelt tausendkind GmbH Vollzeit

    tausendkind - Wir sind der Online-Shop für Baby - und Kinderartikel mit der größten Produktvielfalt im deutschsprachigen Raum. Für Google sind wir der relevanteste Online-Shop für Baby - und Kindermode. 2010 gegründet, gehört tausendkind seit 2020 als eigenständiges Unternehmen zur Weltbild-Gruppe. Gemeinsam haben wir viel vor und die Basis dafür...

  • Head of Performance Marketing

    Vor 4 Tagen

    Berlin, Deutschland kinderwelt tausendkind GmbH Vollzeit

    tausendkind - Wir sind der Online-Shop für Baby - und Kinderartikel mit der größten Produktvielfalt im deutschsprachigen Raum. Für Google sind wir der relevanteste Online-Shop für Baby - und Kindermode. 2010 gegründet, gehört tausendkind seit 2020 als eigenständiges Unternehmen zur Weltbild-Gruppe. Gemeinsam haben wir viel vor und die Basis dafür...

  • Head of Client Services

    Vor 5 Tagen

    Berlin, Deutschland MRM Vollzeit

    Head of Client Services MRM Germany Frankfurt or Berlin MRM is seeking a Head of Client Services to lead our team in Germany. You’ll own and develop our relationship with several key clients whilst playing a pivotal role in identifying and converting opportunities for us to grow. The Responsibilities: We’re looking for an experienced...

  • Head of Product Operations

    vor 2 Monaten

    Berlin, Deutschland AVIV Group Vollzeit

    Company Description We’re one of the world’s largest privately owned real estate tech companies and a subsidiary of Axel Springer. Our mission is to unlock everyone’s perfect place! Some of Europe’s best known digital real estate marketplaces and brands form part of our Group, they are: Meilleurs Agents, Groupe SeLoger, Immoweb, Immowelt, Housell...

  • Head of Marketing

    vor 1 Monat

    Berlin/Brandenburg Metropolitan Region, Deutschland Cloud7 - Home of the Dogs Vollzeit

    Head of Marketing  Wir suchen ab sofort für unseren Standort Berlin eine:n Head of Marketing.  Aufgabenbereiche:Entwicklung und Umsetzung der Marketing- und Commercial-Strategie des Unternehmens mit dem Fokus auf Profitabilität und Wachstum. Volle GuV-Verantwortung im Bereich D2C sowie Verantwortung des Marketing-Budgets für alle Kanäle mit dem klaren...

  • Head of Marketing

    vor 2 Wochen

    Berlin/Brandenburg Metropolitan Region, Deutschland Cloud7 - Home of the Dogs Vollzeit

    Head of Marketing  Wir suchen ab sofort für unseren Standort Berlin eine:n Head of Marketing.  Aufgabenbereiche:Entwicklung und Umsetzung der Marketing- und Commercial-Strategie des Unternehmens mit dem Fokus auf Profitabilität und Wachstum. Volle GuV-Verantwortung im Bereich D2C sowie Verantwortung des Marketing-Budgets für alle Kanäle mit dem klaren...

  • Head of Key Account Management

    vor 4 Wochen

    Berlin, Deutschland SRH Berlin University of Applied Sciences Vollzeit

    SRH Berlin University of Applied Sciences **Head of Key Account Management (m/w/d)**: Berlin Die SRH Berlin University of Applied Sciences ist eine private, staatlich anerkannte und akkreditierte Hochschule mit Standorten in Berlin, Dresden und Hamburg. Sechs Schools vereinen modernes Management und Unternehmertum, Medien - und Kreativwirtschaft, Technik...

  • Head of Key Account Management

    vor 1 Monat

    Berlin, Deutschland SRH Berlin University of Applied Sciences Vollzeit

    SRH Berlin University of Applied Sciences **Head of Key Account Management (m/w/d)**: Berlin Die SRH Berlin University of Applied Sciences ist eine private, staatlich anerkannte und akkreditierte Hochschule mit Standorten in Berlin, Dresden und Hamburg. Sechs Schools vereinen modernes Management und Unternehmertum, Medien - und Kreativwirtschaft, Technik...

  • Head of Marketing

    vor 2 Monaten

    Berlin, Deutschland Freshfoodz GmbH Vollzeit

    **Unser Team sucht eine frische Zutat!** **Wir wollen DICH als Head of Marketing (m/w/d) in unserem Team.** Als Head of Marketing (m/w/d) bei Freshfoodz bist du ein wichtiger Bestandteil unseres Berliner Teams. Der Teamgedanke spielt bei uns eine große Rolle, denn jeder Einzelne trägt mit seinen besonderen Fähigkeiten einen unverzichtbaren Teil eines...

  • Head of Marketing and Advertising

    vor 2 Monaten

    Berlin, Deutschland Ververica | Original creators of Apache Flink® Vollzeit

    About VervericaAt Ververica, we are pioneers in processing big data streams in real-time, empowering businesses to unlock valuable insights with our cutting-edge technology. Our mission is to transform how companies operate, making real-time data processing the backbone of their business strategy. As we continue to grow and evolve, we are looking for a...

  • Head of Marketing and Advertising

    vor 2 Wochen

    Berlin, Deutschland Ververica | Original creators of Apache Flink® Vollzeit

    About VervericaAt Ververica, we are pioneers in processing big data streams in real-time, empowering businesses to unlock valuable insights with our cutting-edge technology. Our mission is to transform how companies operate, making real-time data processing the backbone of their business strategy. As we continue to grow and evolve, we are looking for a...