Marketing Lead
vor 6 Monaten
This is an Atlantic Labs portfolio venture.**About the Venture**
We’ve built a profitable and sustainable B2B SaaS product operating at the intersection of hospitality and property across Europe. We’ve found market fit and are already established as the leading player in our home market. We’re now looking to bring onboard a Marketing Lead to lead both strategy and hands-on execution to take us through our next phase of growth. You will design and implement a full-cycle marketing strategy starting with Demand Generation, Lead Generation, CRM & Retention and Content.
We’d love to tell you more about it over a call.
**About the Role**
We have built an efficient and highly productive sales organisation that has been responsible for the growth of the venture so far without the support of a marketing team. In line with our growth ambitions, we are now looking for somebody to develop and implement our first holistic marketing strategy with a focus on demand generation, lead generation and CRM to increase our qualified leads and grow our inbound sales funnel. We’re looking for a data-oriented and technically strong Marketing Lead who can build a small and agile team and remain hands-on in the execution. You will report to the CRO & founder.
**What You’ll Own**
- **
Growth Strategy - **As our marketing growth lead, you will define the marketing strategy across a variety of channels and inline with company objectives with a focus on brand awareness, lead generation for our sales teams, customer acquisition and CRM.
- **Content Marketing** - Oversee the planning, creation and distribution of content marketing to drive brand awareness and increase volume and quality of leads.
- ** Lead Generation** - collaborate closely with the sales team to understand their needs and develop effective lead generation programs with relevant scoring and qualification. Take ownership over the volume and quality of leads and strive to increase this over time.
- **CRM & Lead Management**:
- Establish a robust CRM system to track new leads, lost leads and ensure relevant leads are resurfaced. As we operate in an industry with a finite number of clients, it’s critical we strategically categorise, revisit and review all possible new clients.
- **Performance Analysis and Optimisation** - leverage data analytics and marketing metrics to monitor performance, track KPIs, and evaluate the effectiveness of your marketing campaigns.
- **Team Development - **Lead a small team of marketers while remaining an active executor yourself. You will set and represent the marketing function to C-level, develop a small team but remain hands-on and accountable for deliverables.
**About You**
We are looking for a highly competent B2B SaaS Marketeer who is interested in taking their career to the next level and building themselves into a marketing leader. The ideal profile will bring a wealth of experience across the full spectrum of B2B Growth Marketing topics and will still be able to remain highly operational day-to-day on delivering results. We’re looking for somebody who is excited to work in a small, but high-functioning team and take ownership of the deliverables across the marketing organisation reporting directly into C-Level.
More specifically:
- You have at least 5 years of previous experience as a marketeer within a B2B SaaS organisation, ideally targeting the SME customer segment.
- A track record of success as an individual contributor, ideally with some experience in team leadership, mentorship and enabling more junior team members in fast-moving environments.
- Previous experience managing 6-figure marketing budgets and being able to attribute results in a highly structured and data-driven manner.
- Demonstrated ability to thrive in a fast-paced, dynamic environment and drive results under tight deadlines.
- You are familiar with how to build a holistic marketing strategy covering Brand Awareness, Demand Generation, Lead Generation and CRM. You may have a spike in one segment, but are able to handle the full-scope.
- Strong analytical skills with the ability to interpret data and derive actionable insights. You back-up your decision making process with data.
- You are fluent in English and speak native-level German
-
Performance Marketing Manager
vor 4 Monaten
Berlin, Deutschland Invictus Lead Generation GmbH VollzeitINVICTUS ist ein Marktführer für B2B Lead Generation und Unternehmenskommunikation mit Sitz in Deutschland und Österreich. Basierend auf unserer 20-jährigen Expertise im Online-Marketing und Vertrieb begleiten wir unsere Kunden aus Europa, Nordamerika und Südostasien erfolgreich in neue Zielmärkte in der DACH-Region. Wir sind darauf spezialisiert,...
-
B2b Marketing Lead
vor 2 Monaten
Berlin, Deutschland PowerUs Vollzeit**Über PowerUs** PowerUs baut die ultimative Karriereplattform für qualifizierte Facharbeiter. Unsere Plattform hilft Arbeitern, Jobs zu finden, die sie lieben, und begleitet sie auf ihrem beruflichen Weg - von der Ausbildung bis zur Rente. Gleichzeitig unterstützen wir Unternehmen dabei, schnell qualifizierte Fachkräfte einzustellen, insbesondere im...
-
Performance Marketing Manager
vor 7 Monaten
Berlin, Deutschland Invictus Lead Generation GmbH VollzeitINVICTUS ist ein Marktführer für B2B Lead Generation und Unternehmenskommunikation mit Sitz in Deutschland und Österreich. Basierend auf unserer 20-jährigen Expertise im Online-Marketing und Vertrieb begleiten wir unsere Kunden aus Europa, Nordamerika und Südostasien erfolgreich in neue Zielmärkte in der DACH-Region. Wir sind darauf spezialisiert,...
-
Performance Marketing Manager
vor 7 Monaten
Berlin, Deutschland Invictus Lead Generation GmbH VollzeitINVICTUS ist ein Marktführer für B2B Lead Generation und Unternehmenskommunikation mit Sitz in Deutschland und Österreich. Basierend auf unserer 20-jährigen Expertise im Online-Marketing und Vertrieb begleiten wir unsere Kunden aus Europa, Nordamerika und Südostasien erfolgreich in neue Zielmärkte in der DACH-Region. Wir sind darauf spezialisiert,...
-
Marketing Lead
vor 6 Monaten
Berlin, Deutschland Edgeless Systems Vollzeit**Hi there, we are Edgeless Systems!**: - We are a top German venture-backed cybersecurity startup, leading in the emerging field of Confidential Computing. With our cloud platform Constellation, companies across industries ensure that data stays always encrypted - hackers, cloud admins and foreign governments can never get access. Edgeless Systems' product...
-
Marketing Automation Lead
vor 3 Wochen
Berlin, Berlin, Deutschland Beamery VollzeitAbout the RoleWe are seeking a highly skilled Marketing Automation Lead to oversee the day-to-day administration of our Marketo platform, ensuring it is configured optimally for our organization's needs.As a key member of our marketing team, you will be responsible for implementing and maintaining marketing automation best practices, including lead scoring,...
-
Senior Marketing Operations Lead
vor 3 Monaten
Berlin, Deutschland Lokalise Vollzeit**Who are we** Founded in 2017, Lokalise is a cloud-based translation management system that helps businesses streamline their localization processes. It provides a platform for managing translations of software, websites, mobile apps, and other digital content. Overall, Lokalise helps businesses improve their time-to-market, increase translation quality,...
-
Marketing Lead
vor 3 Monaten
Berlin, Deutschland deCircle VollzeitOur platform offers a unified DeFi experience, enabling our users to interact with decentralized finance seamlessly and in the most convenient way, offering access to the best services when it comes to trading, lending, borrowing, and yield farming across blockchains and decentralized exchanges. As a team, we enjoy working on a few cool things, like native...
-
Enterprise Marketing Lead
vor 3 Wochen
Berlin, Deutschland Cozero Vollzeit**Join our mission to fight climate change**: Do you want to be part of one of Europe's fastest-growing climate tech startups? We are looking for an **Enterprise Marketing Lead** with a strong growth mindset to tackle the day-to-day challenges of building and growing a business. In this unique role, you will play a pivotal role in driving brand awareness...
-
Team Lead Influencer Marketing
vor 6 Monaten
Berlin, Deutschland Every. VollzeitAbout the job Hi, we are Every. and we are looking for a new Team Lead for our Influencer Marketing Team! Do you love good food and enjoy talking about the latest food trends? Are you communicative, ambitious and always in a good mood? Start-ups are your thing and you feel comfortable in a young team? Are you looking for a new challenge and a chance to...
-
Product Marketing Lead, Content
vor 6 Monaten
Berlin, Deutschland Miro Vollzeit**About the Team**: Miro's Product Marketing team is responsible for crafting Miro's story. We build compelling, insight-led positioning and messaging, develop and deliver impactful go-to-market strategies, and champion customers throughout the product development process. The team partners closely with many functions at Miro, including Product Management,...
-
Digital Marketing Automation Lead
vor 1 Woche
Berlin, Deutschland Studydrive GmbH VollzeitStudydrive GmbH seeks a skilled Digital Marketing Automation Lead to enhance user engagement and drive conversions across our B2C target group. This role plays a pivotal part in optimizing our marketing automation tool, Braze, and managing communication channels.Key Responsibilities:Oversee the management of our marketing automation tool, ensuring seamless...
-
Marketing Lead
vor 6 Monaten
Berlin, Deutschland bunch Vollzeit**bunch** is at the forefront of transforming Europe's private markets. We provide a comprehensive, end-to-end platform meticulously designed for fund managers, investors, and founders. To expand our core team, we're seeking a passionate marketing leader who wants to play a pivotal role in growing our business and revolutionising the private markets. **How...
-
Growth Marketing Lead Scaling Phase
vor 6 Monaten
Berlin, Deutschland Matera GmbH Vollzeit**In a nutshell**: Wir suchen dich als Growth Marketing Lead, wenn du dafür brennst Matera gemeinsam mit unserem VP Growth und unserem General Manager Germany zum deutschen Lead der Hausverwaltungen wachsen zu lassen. Arbeite mit uns in unserem Office in Berlin oder Paris (hybrid), Vollzeit. Starte ab sofort oder in den nächsten 4...
-
Growth Marketing Lead Scaling Phase
vor 7 Monaten
Berlin, Deutschland Matera GmbH Vollzeit**In a nutshell**: Wir suchen dich als Growth Marketing Lead, wenn du dafür brennst Matera gemeinsam mit unserem VP Growth und unserem General Manager Germany zum deutschen Lead der Hausverwaltungen wachsen zu lassen. Arbeite mit uns in unseren Offices in Berlin oder Paris oder remote, Vollzeit. Starte ab sofort oder in den nächsten 4...
-
Creator Marketing Lead
Vor 2 Tagen
Berlin-Kreuzberg, Deutschland SongPush VollzeitGerman Speaking is Mandatory for this position We are seeking a passionate and innovative Creator Marketing Lead to lead and enhance our efforts in Creator Acquisition, Retention, and Activation. This role will focus on fostering strong strategic partnerships with Creators & Influencers, as well as Creator Agencies. We’re looking for a visionary leader who...
-
Strategic Marketing Leader for Berlin Office
vor 2 Wochen
Berlin, Berlin, Deutschland Project A Ventures VollzeitAbout the RoleWe're seeking an accomplished Strategic Marketing Leader to join our dynamic team at Project A Ventures in Berlin. In this pivotal position, you will lead diverse marketing teams, developing and executing strategies that drive growth and deliver client value.As a seasoned marketing professional with 7-15 years of experience, you will possess...
-
Creator Marketing Lead
Vor 3 Tagen
Berlin, Deutschland SongPush Vollzeit🇩🇪 German Speaking is Mandatory for this position 🇩🇪 We are seeking a passionate and innovative Creator Marketing Lead to lead and enhance our efforts in Creator Acquisition, Retention, and Activation. This role will focus on fostering strong strategic partnerships with Creators & Influencers, as well as Creator Agencies. We’re looking for a...
-
Creator Marketing Lead
Vor 3 Tagen
Berlin, Deutschland SongPush Vollzeit🇩🇪 German Speaking is Mandatory for this position 🇩🇪 We are seeking a passionate and innovative Creator Marketing Lead to lead and enhance our efforts in Creator Acquisition, Retention, and Activation. This role will focus on fostering strong strategic partnerships with Creators & Influencers, as well as Creator Agencies. We’re looking for a...
-
Marketing Lead
vor 6 Monaten
Berlin, Deutschland Cerebellum Network Vollzeit**Direct applicants only. Please note that we are not seeking assistance from recruiters, headhunters, or agencies for this position.** If you've ever envisioned yourself at the forefront of AI and Web3 innovation, then Cere offers the perfect opportunity to transform that vision into reality. Cere is a cutting-edge Web3 data infrastructure scale-up...
