Digital Marketing Automation Lead

vor 2 Wochen


Berlin, Deutschland Studydrive GmbH Vollzeit

Studydrive GmbH seeks a skilled Digital Marketing Automation Lead to enhance user engagement and drive conversions across our B2C target group. This role plays a pivotal part in optimizing our marketing automation tool, Braze, and managing communication channels.

Key Responsibilities:
  • Oversee the management of our marketing automation tool, ensuring seamless communication with users through email, push notifications, and in-app messages.
  • Design and optimize personalized marketing workflows to improve user experience, retention, and premium subscription conversions.
  • Collaborate with cross-functional teams to optimize the marketing and sales funnel through targeted campaigns.
  • Drive continuous improvement through advanced audience segmentation, journey mapping, A/B testing, and campaign delivery optimization.
  • Manage end-to-end processes for all marketing channels, from development and deployment to reporting and insights generation.
  • Identify opportunities to enhance technical setup and explore new tools to elevate marketing automation efforts.
  • Lead and mentor a Jr. Marketing Automation Manager, fostering growth and knowledge-sharing.
About the Role:

This is a full-time position that requires a deep understanding of marketing automation, technical expertise, and leadership skills. The ideal candidate will have experience in managing Braze or similar tools and a proven track record of driving business growth.

Salary:

The estimated salary for this role is €80,000 - €100,000 per annum, depending on location and experience.

Benefits:

We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.



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