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    {"title": "Product Marketing Manager Role", "description": "Job SummaryWe are seeking a highly motivated Senior Product Marketing Manager to join our Spine Team at Brainlab. As the ambassador of our products, you will play a critical role in promoting customer solutions and driving long-term success for our portfolio.Key ResponsibilitiesDevelop and execute a...

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    {"title": "Product Marketing Manager Role", "description": "Job SummaryWe are seeking a highly motivated Senior Product Marketing Manager to join our Spine Team at Brainlab. As the ambassador of our products, you will play a critical role in promoting customer solutions and driving long-term success for our portfolio.Key ResponsibilitiesDevelop and execute a...

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Senior Product Marketing Manager

vor 4 Monaten

Munich, Deutschland Brainlab Vollzeit
Job Description

We’re seeking a highly motivated Senior Product Marketing Manager for our Spine Team. You’ll play a critical role in our Product Management & Marketing department by promoting customer solutions for our Spine Solutions. Your main responsibility is to drive and ensure long-term success for the portfolio.

Product Management & Marketing serves as the voice of the customer to internal Brainlab audiences and the voice of Brainlab to the customer. We are responsible for evolving our customer experience and for driving product commercialization by specifying, launching and maturing products.

Key responsibilities:

  • Transform the product strategy into a concrete global marketing roadmap and customer specific storytelling
  • Develop product briefing including target groups, positioning, features, benefits, and unique selling propositions – to be substantiated with clinical evidence (supported by Clinical Marketing)
  • Develop product marketing collateral like product presentations, technical specifications, workflow videos, website appearance, in close cooperation with our Corporate Marketing team
  • Develop training for Sales, Regional Marketing, Distributors, and answer technical and clinical questions
  • Support marketing activities at tradeshows and on-site visits
  • Support physical and virtual inhouse visits at headquarters for product demos and in-depth discussions with customers
  • Gather market, customer, partner and sales feedback to analyze customer needs and trends, competitive information and regional requirements
  • Participate in relevant events and sales presentations to promote our products
  • Monitor global service sales and business performance against objectives and forecasts and provide regular reports with key business figures and KPIs
Qualifications

In order to exceed in this role, you should have:

  • A Bachelor's or Master's degree in business administration, marketing management or a related discipline
  • 5+ years professional experience managing projects (in a marketing role), preferably with know-how in B2B in the medical, software or high-tech industry
  • Strategic and operational consulting portfolio with focus on communication issues
  • Excellent verbal and written communications skills in both German and English, experience in writing briefings and presentations
  • Experience in coordinating larger product (launch) campaigns and supporting with advertising strategies
  • Experience in managing video productions (product demos, clinical workflows, animations) and product photo shootings (Quotebase, collateral) for all product groups and various channels
  • Strong hands-on mentality and ability to interact with international and interdisciplinary teams
  • Confidence in using project management software
Additional Information
  • A mutually-supportive, international team
  • Meaningful work with a lasting impact on medical technology
  • 30 vacation days, plus December 24th and December 31st
  • Flexible working hours as well as hybrid work model within Germany
  • Bike leasing via cooperation partner "BikeLeasing"
  • Parking garage and safe underground bike storage
  • Award-winning subsidized company restaurant and in-house cafes
  • Variety-rich fitness program in our ultra-modern 360m2 company gym
  • Regular after work, team, and company events
  • Comprehensive training and continuing education opportunities