Senior Product Marketing Manager Munich

Vor 3 Tagen

Munich, Bayern, Deutschland Hawkai Vollzeit
About the Role

Hawkai is a leading provider of AI-supported anti-money laundering and fraud detection technology. As a Senior Product Marketing Manager, you will play a vital role in defining and amplifying our product narrative, driving its success in the market.

Key Responsibilities
  • Develop and Execute Go-to-Market Strategies
    • Design and implement go-to-market strategies for new product launches and existing product enhancements.
  • Define Target Market Segments and Positioning
    • Identify and define target market segments and develop positioning and messaging that differentiates our products in the market.
  • Create Compelling Product Positioning and Messaging
    • Develop and maintain product-related content, including sales presentations, product sheets, product website content, and case studies.
  • Plan and Execute Product Launches
    • Coordinate with cross-functional teams to ensure successful and timely launches.
  • Develop and Manage Integrated Marketing Campaigns
    • Design and execute integrated marketing campaigns to drive product awareness, demand, and adoption.
  • Develop and Deliver Sales Tools
    • Develop and deliver sales tools to support the Sales team in effectively positioning and selling products.
  • Collaborate with Sales and Product Teams
    • Collaborate with the Sales team to gather feedback and insights to inform product and marketing strategies.
  • Engage with Customers and Industry Analysts
    • Engage with customers, partners, and industry analysts to gather feedback and insights to inform product development and marketing strategies.
  • Develop Customer Advocacy Programs
    • Develop customer advocacy programs to capture and promote customer success stories.
  • Define and Track Key Performance Metrics
    • Define and track key performance metrics to measure the effectiveness of marketing initiatives.
  • Provide Regular Reporting and Analysis
    • Provide regular reporting and analysis to senior management on marketing performance and product adoption.
About You

We are looking for a seasoned product marketing professional with a proven track record of successfully launching products to maximize customer adoption. If you have a passion for combining internal and external research with creative perspectives to produce compelling, customer-focused product positioning and messaging, we want to hear from you.

Requirements

  • 7+ years B2B technology product marketing experience in the financial services sector.
  • Proven track record of successfully launching products to maximize customer adoption.
  • Experience in combining internal and external research with creative perspectives to produce compelling, customer-focused product positioning and messaging.
  • Excellent written and visual communication skills, with the ability to create compelling content and presentations.
  • Strong verbal communication and presentation skills to inspire and motivate Sales and other teams.
  • Experience of liaising with industry analysts to understand trends and promote capabilities.
  • Proven project management skills with the ability to manage multiple projects simultaneously.
  • Ability to meet deadlines and deliver projects on-time in a fast-paced, dynamic environment.
  • A love for collaborating with others and leading cross-functional programs by working with Product and Sales, as well as colleagues in Marketing and other stakeholders in the business.
  • Strategic thinking and problem-solving abilities.
  • Strong collaboration and teamwork skills.
  • A positive mindset and strong can-do approach.
  • Excellent written English is essential. German would be an advantage.

  • Senior Product Manager

    Vor 2 Tagen

    Munich, Bayern, Deutschland Munich Re Vollzeit

    About the RoleMunich Re, a global leader in reinsurance and digital solutions, is seeking a Senior Product Manager to join its IT Business Solutions team. As a key member of the team, you will play a crucial role in the management, operations, and support of Life and Health applications used regionally and globally.Key ResponsibilitiesManage the product...

  • Senior Product Manager

    Vor 2 Tagen

    Munich, Bayern, Deutschland Munich Re Vollzeit

    About the RoleMunich Re, a global leader in reinsurance and digital solutions, is seeking a Senior Product Manager to join its IT Business Solutions team. As a key member of the team, you will play a crucial role in the management, operations, and support of Life and Health applications used regionally and globally.Key ResponsibilitiesManage the product...

  • IT Product Manager

    Vor 6 Tagen

    Munich, Bayern, Deutschland Munich Re Vollzeit

    About the RoleMunich Re is a global market leader in re-insurance, global specialty insurance, and digital solutions. As a Senior Product Manager, you will play a key role in the management, operations, and support of Life and Health applications used regionally and globally.Key ResponsibilitiesManage the product lifecycle of complex Life and Health...

  • IT Product Manager

    vor 1 Woche

    Munich, Bayern, Deutschland Munich Re Vollzeit

    About the RoleMunich Re is a global market leader in re-insurance, global specialty insurance, and digital solutions. As a Senior Product Manager, you will play a key role in the management, operations, and support of Life and Health applications used regionally and globally.Key ResponsibilitiesManage the product lifecycle of complex Life and Health...

  • Software Product Manager

    Vor 6 Tagen

    Munich, Bayern, Deutschland g2 Recruitment Vollzeit

    We are currently seeking a skilled Software Product Manager to join our client, a well-established multinational company specializing in network and telecoms infrastructure, based in Munich, Germany.**Role:** Software Product Manager**Location:** Munich, Germany**Contract Type:** Permanent**Responsibilities:**Act as a central link between the product owner,...

  • Software Product Manager

    Vor 6 Tagen

    Munich, Bayern, Deutschland g2 Recruitment Vollzeit

    We are currently seeking a skilled Software Product Manager to join our client, a well-established multinational company specializing in network and telecoms infrastructure, based in Munich, Germany.**Role:** Software Product Manager**Location:** Munich, Germany**Contract Type:** Permanent**Responsibilities:**Act as a central link between the product owner,...

  • Senior Product Marketing Manager

    vor 11 Stunden

    Munich, Bayern, Deutschland QNX Software Systems Vollzeit

    About the RoleWe are seeking a seasoned Senior Product Marketing Manager to drive strategic positioning for QNX products within industrial sectors. As a key member of our marketing team, you will be responsible for defining buyer personas and value propositions, understanding customer pain points, and developing go-to-market strategies.Key...

  • Senior Product Marketing Manager

    vor 11 Stunden

    Munich, Bayern, Deutschland QNX Software Systems Vollzeit

    About the RoleWe are seeking a seasoned Senior Product Marketing Manager to drive strategic positioning for QNX products within industrial sectors. As a key member of our marketing team, you will be responsible for defining buyer personas and value propositions, understanding customer pain points, and developing go-to-market strategies.Key...

  • Product Marketing Manager

    Vor 6 Tagen

    Munich, Bayern, Deutschland Wenham Carter Group Vollzeit

    Job Opportunity: Wenham Carter Group is seeking a highly skilled Senior Product Marketing Manager to join our team in Munich.About the Role:Develop and execute product marketing strategies to drive sales and revenue growth for our client's EV lineup.Collaborate with cross-functional teams, including product management, sales, and marketing, to ensure...

  • Product Marketing Manager

    Vor 6 Tagen

    Munich, Bayern, Deutschland Wenham Carter Group Vollzeit

    Job Opportunity: Wenham Carter Group is seeking a highly skilled Senior Product Marketing Manager to join our team in Munich.About the Role:Develop and execute product marketing strategies to drive sales and revenue growth for our client's EV lineup.Collaborate with cross-functional teams, including product management, sales, and marketing, to ensure...

  • Senior Product Marketing Manager

    vor 3 Stunden

    Munich, Bayern, Deutschland Brainlab Vollzeit

    {"title": "Product Marketing Manager Role", "description": "Job SummaryWe are seeking a highly motivated Senior Product Marketing Manager to join our Spine Team at Brainlab. As the ambassador of our products, you will play a critical role in promoting customer solutions and driving long-term success for our portfolio.Key ResponsibilitiesDevelop and execute a...

  • Senior Product Marketing Manager

    vor 3 Stunden

    Munich, Bayern, Deutschland Brainlab Vollzeit

    {"title": "Product Marketing Manager Role", "description": "Job SummaryWe are seeking a highly motivated Senior Product Marketing Manager to join our Spine Team at Brainlab. As the ambassador of our products, you will play a critical role in promoting customer solutions and driving long-term success for our portfolio.Key ResponsibilitiesDevelop and execute a...

  • Senior Product Manager

    vor 1 Tag

    Munich, Bayern, Deutschland Munich Re Vollzeit

    About the RoleThe Section IT Business Solutions Finance at Munich Re is seeking a highly skilled Senior Product Manager to lead the management of global IT products in the area of financial applications for Reinsurance Accounting.Key ResponsibilitiesManage global IT products in the area of financial applications for Reinsurance Accounting, ensuring secure,...

  • Senior Product Manager

    vor 1 Tag

    Munich, Bayern, Deutschland Munich Re Vollzeit

    About the RoleThe Section IT Business Solutions Finance at Munich Re is seeking a highly skilled Senior Product Manager to lead the management of global IT products in the area of financial applications for Reinsurance Accounting.Key ResponsibilitiesManage global IT products in the area of financial applications for Reinsurance Accounting, ensuring secure,...

  • Senior Manager Product Marketing

    vor 1 Monat

    Munich, Bayern, Deutschland Infineon Technologies Vollzeit

    Apply now Apply now Senior Manager Product Marketing (f/m/div) At a glanceYou contribute to innovations in the area of future car trends, focus on product segments in the field of chassis systems and establish and grow profitable market positions worldwide in the relevant segment. Furthermore, you understand all factors influencing market conditions within...

  • Senior Product Manager

    Vor 6 Tagen

    Munich, Bayern, Deutschland Munich Re Vollzeit

    About the RoleMunich Re, a global leader in reinsurance, is seeking a seasoned Senior Product Manager to join our IT Business Solutions team. As a key member of our global delivery team, you will play a critical role in the management, operations, and support of Life and Health applications used regionally and globally.Key ResponsibilitiesManage the product...

  • Senior Product Manager

    vor 2 Wochen

    Munich, Bayern, Deutschland Munich Re Vollzeit

    About the RoleMunich Re, a global leader in reinsurance, is seeking a seasoned Senior Product Manager to join our IT Business Solutions team. As a key member of our global delivery team, you will play a critical role in the management, operations, and support of Life and Health applications used regionally and globally.Key ResponsibilitiesManage the product...

  • Senior Manager Product Marketing Lead

    Vor 6 Tagen

    Munich, Bayern, Deutschland Infineon Technologies Vollzeit

    About the RoleWe are seeking a highly skilled and experienced Senior Manager Product Marketing to join our team at Infineon Technologies. As a key member of our marketing organization, you will be responsible for developing and executing product marketing strategies that drive business growth and revenue.Key ResponsibilitiesDevelop and Execute Product...

  • Senior Manager Product Marketing Lead

    vor 1 Woche

    Munich, Bayern, Deutschland Infineon Technologies Vollzeit

    About the RoleWe are seeking a highly skilled and experienced Senior Manager Product Marketing to join our team at Infineon Technologies. As a key member of our marketing organization, you will be responsible for developing and executing product marketing strategies that drive business growth and revenue.Key ResponsibilitiesDevelop and Execute Product...

  • Senior Product Manager

    vor 7 Stunden

    Munich, Bayern, Deutschland Munich Re Vollzeit

    About the RoleMunich Re is a global market leader in re-insurance, global specialty insurance, and digital solutions. We are seeking a Senior Product Manager to join our IT Business Solutions team, responsible for managing complex IT products that support one or more lines of business.Key ResponsibilitiesManage the product lifecycle of complex Life and...