Senior Product Marketing Manager
Vor 5 Tagen
We are seeking a highly motivated Senior Product Marketing Manager to join our Spine Team at Brainlab. As the ambassador of our products, you will play a critical role in promoting customer solutions and driving long-term success for our portfolio.
Key Responsibilities- Develop Global Marketing Roadmap: Transform product strategy into a concrete global marketing roadmap and customer-specific storytelling.
- Market Analysis and Feedback: Gather market, customer, partner, and sales feedback to analyze customer needs and trends, competitive information, and regional requirements to optimize our products and marketing.
- Product Briefing and Marketing Collateral: Develop product briefing including target groups, market analyses, positioning, features, benefits, and unique selling propositions – to be substantiated with clinical evidence (supported by Clinical Marketing).
- Product Marketing Materials: Conceive, write, and design product marketing collateral like product presentations, technical specifications, workflow videos, website appearance for the sales team in close cooperation with our Corporate Marketing team.
- Training and Support: Develop training for Sales, Regional Marketing, Distributors, and answer technical and clinical questions.
- Marketing Activities: Support marketing activities at tradeshows and on-site visits.
- Customer Engagement: Support physical and virtual in-house visits at headquarters for product demos and in-depth discussions with customers.
- Market Feedback and Analysis: Gather market, customer, partner, and sales feedback to analyze customer needs and trends, competitive information, and regional requirements.
- Event Participation: Participate in relevant events and sales presentations to promote our products.
- Business Performance Monitoring: Monitor global service sales and business performance against objectives and forecasts and provide regular reports with key business figures and KPIs.
- Education: A Bachelor's or Master's degree in business administration, marketing management, or a related discipline.
- Experience: 5+ years of professional experience managing projects (in a marketing role) and creating effective marketing and sales materials, preferably with know-how in B2B in the medical, software, or high-tech industry.
- Strategic Consulting: Strategic and operational consulting portfolio with focus on marketing communication issues.
- Communication Skills: Excellent verbal and written communications skills in both German and English, experience in writing strategic communication briefings, sales presentations, and other marketing assets.
- Campaign Management: Experience in coordinating larger product (launch) campaigns and supporting with advertising strategies.
- Video Production: Experience in managing video productions (product demos, clinical workflows, animations) and product photo shootings (Quotebase, collateral) for all product groups and various channels.
- Team Collaboration: Strong hands-on mentality and ability to interact with international and interdisciplinary teams.
- Project Management: Confidence in using project management software.
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Senior Product Marketing Manager
Vor 2 Tagen
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